Data loss prevention, also known as DLP, is a security model that uses automated access monitoring and alerts, endpoint and data security protocols, and data sensitivity identification to prevent unauthorized access to your secrets. To avoid leaky secrets, search for potential weak points and appropriately secure your secrets before you find yourself the victim of a data breach.

All Companies Have Secrets

All companies have sensitive information that should not be floating around on the Internet. The data could include proprietary recipes, formulas, or blueprints. There could be employee information stored on a database that includes social security numbers and home addresses. Your company could have a list of login credentials for employees that is improperly categorized and secured.

There is also customer information to worry about. While losing or leaking proprietary information and other sensitive data could be harmful to your business, if you have information about your customers, it’s imperative that you make every effort to protect it. Failure to do so can result in fines, lawsuits, reputation damage and loss of business. 

Whether a customer provides shipping information or tracking cookies and analytics monitor website visitors, companies have access to a great deal of sensitive, valuable data. Any company with a website is likely to be using cookies, and many customers create accounts with passwords, names, addresses, and other information that shouldn’t be public knowledge. IP addresses, marketing information, and protected health information are all potentially stored in an organization’s database. 

Companies Can’t Protect Their Secrets

Unfortunately, for all the data that companies collect from their customers, they often don’t do a particularly good job of keeping it secure, as indicated by the ever-increasing number of data breaches and lawsuits filed by affected consumers. Over 420 million people were affected by breaches in 2022, and 83% of companies surveyed by IBM stated that they had experienced a data breach. 

A similar report by GitGuardian puts that number around 75%, but ultimately, the majority of organizations have experienced at least one breach, and it’s likely that many of them will experience another in the future. 53% of respondents found issues with their open source dependencies, vulnerabilities that result from using open source code to build applications without adequately vetting for potential exploits. 

Over half of senior security professionals responded that they and their teams shared sensitive information in plaintext, which creates more opportunities for attackers. If an attacker were able to access that information, it would be relatively easy to exploit. Additionally, many security teams rely on manual processes for detecting improperly stored secrets, which is a time-consuming and inefficient method.

The other disadvantage of manual review is that attackers have begun using automated tools to detect vulnerabilities in open source code, which gives them an edge over companies’ security personnel. Attackers are able to exploit vulnerabilities and secrets faster than security teams can find the problem, nevermind trying to fix it. As a result, the security teams at many companies are both overworked and ineffective, leading to an increased risk of attacks and malicious access to or leakage of company secrets.

Keeping Secrets Secret

To solve the leaky secrets problem, companies should consider automated solutions that can help with data discovery and classification, environment governance, and DLP to prevent exfiltration of sensitive data. Good data security starts with knowing what data your company has in its environment and encrypting the most sensitive information while blocking malicious traffic. Ideally, your company will use data loss prevention (DLP) tactics as well. 

DLP prevents your data from being accidentally or intentionally leaked outside of your security environment. Whether you need to improve your BYOD security policy, determine whether you’re compliant with local privacy regulations, or improve your data visibility, DLP tools can help. Monitoring user access to your data can also help, both by limiting the number of people permitted to access that data and by improving your odds of fast breach detection. Unusual activity is detected by automated monitoring tools, and you will receive an alert in real time. 

Without proper security governance, your secrets will continue to leak. Even if you have no malicious insiders, a careless or poorly trained employee could easily enable unauthorized access to your security environment. To stop the leaks, it’s important to use DLP and automated monitoring that can keep eyes on your files, appropriately categorize sensitive data, and flag or block unusual and unauthorized activity. While this may seem like a lot of effort for a problem that hasn’t materialized, remember that anything you can do to prevent a data breach will save you much more money and time than any recovery strategy.

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Identify Your Goals

Defining your goal is an important first step, particularly when it comes to establishing a website design for contractors. First and foremost, make a wish list of everything you need from your website. Create a list of questions to ask yourself, such as what kind of website you want to create, why you want to create the website, what outcomes you want from that website, and many more. Your website’s specialty, name, logo, title, and tagline will all be determined by the goals you set for it.

Understand Your User

Before you can start building your website, you must first determine who your target audience is. Who are your target audiences, and who makes up the bulk of your audience? Current and prospective families, as well as graduates and other members of the community, are typical members of an institution’s audience. What type of stuff do they need or desire? Keep your school’s specific objectives, as well as any strategic planning documents and other goals, in mind while you create your website and its divisions.

Ensure Simple Navigation

People are likely to get dissatisfied with cluttered navigation. Keep navigation title lengths short, but avoid acronyms if feasible. Keep your key navigation categories to no more than seven. An overabundance of options might be annoying.

Make Your Site Mobile-Friendly

Mobile-responsive websites perform well. One-third of Americans solely shop online on their phones. People spend over five hours every day on their cell phones. Customers must be pleased with your mobile website.

If your website is difficult to read or navigate on a mobile device, prospective consumers may abandon it in favor of a competitor. A bad mobile user experience may also harm your website’s search engine rankings, making it more difficult for clients to find you on Google.

Add Your Contact Information At The Top

If your company relies on customers being able to contact you or your sales staff, make sure that information is readily accessible.

“Your contact information should be accessible, ideally at the top of the site. Visitors should not have to seek out a phone number or address if they want to contact the company.

If you use social media to communicate with consumers, provide links to your social media accounts in the website’s header or footer, where they may be readily accessed.

Choose A Color With Care

The use of psychology in the process of selecting colors is crucial.

Our human brains are hardwired to associate different colors with different attributes almost from the minute we are born. The color red, for example, is connected with fury, but the color green is associated with financial prosperity.

It is critical to use color schemes that are consistent with the company’s culture while creating an easy-to-navigate website.

Consider Psychology

Remember to keep key psychological principles in mind while you work on making your website user-friendly. The majority of people are used to certain features of a website when it comes to viewing the page.

For instance, the information on the terms of service and the privacy policies is often located at the bottom, whereas the navigation is typically located at the very top.

If you are unclear about where to start, one option is to examine the core site design of some of your favorite websites or even some of your competitor’s websites to see how they have implemented it.

Use Information Chunking

No one has the time or inclination to read long paragraphs or walls of text. Instead, use information chunking to visually divide chunks of content on your page. This may be accomplished by employing various colors or text sizes.

For example, we have separated this information into several unique subheadings to make it easier to read and easier on the eyes.

Employ Simple Language and Tone

Another piece of advice is to talk clearly and in a tone that is acceptable to the audience.

What does this imply exactly? If the majority of your customers speak a language other than English, it is a good idea to have a version of your website written in that language.

Moreover, it is critical to ensure that particular mindsets and cultural undertones are represented in the language you employ.

Also Read:  Microsoft SQL Server Update To Advance Digitization

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Many products are available on the Internet; the Internet is filled with platforms that provide Internet users with various services and items for sale. A priori, it is possible to find all types of articles, even the most improbable. Whether in Europe or on other continents of the world, online shopping is becoming more and more regular. Due to the current health crisis and various restrictions, online shopping has become the only way to get essential items quickly, especially since there are all types and for all needs.

Growing online shopping today, there are only a few sites on the Internet that offer the possibility of online purchases. On this subject, Internet users who were not used to this system were initially very skeptical. However, after having adopted it several times, most of them cannot live without it. According to recent surveys, soon 38 million people will buy online. This gives a total turnover of several billion each year.

Large teams are present on the web in all sectors. Some companies have had time to build a good image on the web. This makes them benchmarks in their field. This is the reason why a plethora of Internet users visits their sites. This allows you to get the best services or enjoy the best offers through the Internet. This is one of the things that makes online shopping very reliable. From now on, you have the possibility of enjoying the best services without any difficulty.

A few precautions to take with the Internet are two fundamental truths to know to make purchases on the Internet: not everything that is there is of good quality, and the Internet sometimes presents illegal products. Let’s start with the first point. Some people should have given more credit to items sold on the Internet. However, there are so many counterfeits on the web that there are more fake products than real ones.

Also Read: Implications Of IoT In The Textile Sector

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What Is Marketing Intelligence

To begin, let’s learn what this type of marketing is. It is a technique that revolves around the client, so to put it into practice, we must make sure that we know him well and identify his needs and how they can be satisfied. More than a technique, it is a business philosophy, which implies a good understanding of the user and future client, the sector, and the environment in which a business operates. All this information is materialized in collected data that allows us to understand what is being done and how it influences potential customers.

Thanks to this data, a comprehensive marketing strategy is built with which personalized campaigns can be carried out. It should be distinct from traditional marketing, although they are not contradictory, and both must work together. Marketing is putting into practice the results that Marketing Intelligence has produced through data analysis and interpretation. Therefore, it is possible to gain opportunities to achieve objectives and increase the conversion rate.

How To Use And Apply Marketing Intelligence

Once we know what Marketing Intelligence is, it is essential to understand how to apply it and help the team that makes up our company to face the changes it entails. With a series of steps, everything will be easier than it seems. Are these:

• Prepare data collection. For Marketing Intelligence, you have to define the necessary metrics that allow you to have an understanding of the complete picture and be able to make decisions. The question method always works.
• Tools. When we have the information, we must establish relationships between the data using statistical techniques to get the most out of it. You can help yourself through analytics tools and dashboards.
• Actions and define strategic lines. Since we have all the data and information we need, it is time to analyze and interpret it. Analysis tools will not be a solution since they help us to visualize the data. Still, the criteria of professionals will be needed to get the most out of that information. Thanks to it, the right decisions will be made to implement personalized marketing campaigns designed for our target audience and convert leads.

Quickly implement a Marketing Intelligence company tha that will help you store and interpret data. You will be able to get to know your customers better and make the most of that information. Talk to us, and we will create a personalized plan for you.

Also Read:

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What Is Virtual Reality? Since humans’ first steps as a social and self-aware species, shamans, poets, philosophers and artists have tried to define the contours of reality. Not so easy indeed to distinguish the true from the false, the existing from nothing or the concrete from the intangible. Are the gods part of reality from the moment when the mere pronunciation of their name arouses respect or fear in the hearts of men? Consider that a border is a tangible limit or a simple view of the mind without concrete existence.

Even before the appearance of virtual reality software, many philosophical debates could be conducted on the actual existence of the things that surround us or that guide our lives. But today, technology erases every day a little more the border between reality and virtuality. Thanks to tools. Cloud software, for example, robust data and algorithms, the technique can fully recreate a parallel reality and thus allow multiple applications, both commercial, industrial, real estate and even sometimes therapeutic.

Commercial and industrial applications of virtual reality current virtual reality software are only the vanguard of the tools we will surely use daily in the distant future. Yet they are already compelling and can be integrated into many business processes. One thinks of using virtual reality headsets to facilitate the discovery of products sold via e-commerce. This technique allows us to observe the product in question from all angles or feel it physically through touch. In the industrial field, it may be interesting to simulate certain situations to estimate costs, for example, by creating VR models, thanks to software.

This type of software can also be beneficial for using the possibilities of the 3D layout. A technique widely used in design or architecture, for example. Virtual reality software can eventually be used for process optimization or even to improve safety procedures on production lines, for example. In short, virtual reality tools. Cloud will undoubtedly be an essential asset for the competitiveness of companies in the ever nearer future. And not just for industry or e-commerce.

Virtual reality software at the service of users of all profiles in the commercial realm, the applications of virtual reality software are arguably endless. One of the most apparent concerns is the field of real estate. To visit a property without moving, what could be better than equipping yourself with a virtual reality headset to wander around the accommodation at leisure? For example, software like Adobe Aero, which allows you to create immersive augmented reality experiences without coding, can be used.

In addition, there is also virtual reality software specially designed for artists of all stripes. Google Tilt Brush, for example, will allow you to paint in 3D using all kinds of dynamic brushes and shaders. Unity 3D is undoubtedly the most popular platform for creating 3D and virtual reality content. Supported by a large community of developers, it has an extensive store of resources and 2D or 3D models that you can import directly into the environment.

Also Read: Everything you Need to Know About Buying Ethereum

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Odoo Accounting is one of the applications integrated into the Odoo platform for the comprehensive management of the company that has become one of the most popular SaaS ERP, CRM, and BPM cloud solutions among organizations of all sectors and sizes.

The different Odoo modules allow you to manage all the operations and departments in the company in a transversal way. In the case of Odoo Accounting, one of the Odoo apps incorporated into the Odoo Finance area, it provides users with advanced features to easily automate and control all aspects of the company’s liquidity.

Thanks to the fact that it is a management program that is easy to use, it is straightforward to access a clear and detailed view of the financial situation, supported by dashboards, indicators, and alerts. In addition, the application of approval flows guarantees the security of operations.

Centralize All Accounting In A Single Platform

As Odoo is a native cloud platform, it is possible to manage Mobile Accounting from any device at any time and place, quickly incorporating electronic signature. All Accounting procedures are integrated into a control panel, being able to synchronize bank connections automatically, invoice and make payments online, review journals/books, or track costs.

Having all this information integrated into a single point allows you to collect faster. To do this, it provides different vital functionalities such as the possibility of creating a customer portal to enable fast payments; sending automated follow-ups to collect late payments; accessing a multi-currency environment with automatic exchange; making incoming and outgoing batch payments; or integrating with major payment providers like PayPal, Alipay, etc.

Simplifying Accounting With Artificial Intelligence

The Odoo Accounting business solution also incorporates tools to simplify conciliation, asset management, digitization of invoices, and control of accumulations. Specifically, it offers an intelligent reconciliation tool to automatically receive reconciliation proposals and record additional journal entries on the spot. AI is also present in smart invoice digitization, thanks to which it is possible to automatically encode business documents in accounting based on OCR technology.

It is essential to note the tax advantages of Odoo. It is configured to comply with all regulations, taxes, regulations, and tax documentation in force. In general, Odoo offers tax localization packages depending on the market in which each company operates, simplifying business internationalization. Accounting monitoring and control with personalized reports

One of the most outstanding features of Odoo Accounting is its ability to allow users to generate all kinds of reports quickly. They are instantaneous and dynamic advanced reports without limits that offer a high granularity to access detailed data and any period, which allows for making the desired comparisons. In addition, report preparation, analysis, and storage can be done in spreadsheets to increase communication and sharing possibilities among multiple internal and external teams.

Accounting Integration With Other Odoo Apps To Automate Processes

The Odoo Accounting module is 100% integrated with other applications of the Odoo transversal business management platform. This allows sharing and extracting value from the data of each of the different departments, a critical objective in the strategy of updating ICTs in SMEs :

• Documents: Conversion of quotes into professional invoices with just one click and export of data in spreadsheets. (Finance Area)
• Inventory: Synchronizing each transaction with the stocks to keep their valuation updated. (Inventory and MRP Area)
• Expenses: Monitoring of costs and to re-invoice them in batches. (Finance Area)
• Sales: Creation of project tasks automatically from sales orders. (Sales area)
• Purchase: Obtaining understandable information on supplier invoices (Inventory Area and MRP)
• Project: Traceability of the time invested in each project, client, or task (Service Area).

Also Read: What Is WhatsApp Shopping And How To Apply It To Your E-commerce

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What Is WhatsApp Shopping

WhatsApp Shopping is a functionality available in WhatsApp Business that helps companies share their product inventory with customers, who can buy them quickly, easily, and efficiently. In other words, through WhatsApp Shopping, you can create a catalog with products and services so that customers can easily find what they are looking for.

Through this functionality, you can have a WhatsApp catalog where each item will have a title and the information the brand wants to provide, such as price, description, link to the website, and product code. In addition to making The catalog, all this is much more accessible to customers, making it possible for them to buy or reserve products or services while chatting with the company.

How To Create Your Store In Whatsapp Step By Step

To create a store in WhatsApp, it is necessary to follow the following steps:

1. Create A Collection or Catalog

To create a collection or catalog, WhatsApp Business must be opened on the computer and click on the plus icon, where the Catalog option will appear. Then you must click on Add a new collection and choose a name. Next, you must select the items from the catalog that will be included in that collection and click on the green tick icon. Before the collection is published, WhatsApp will check that everything is correct within a period that is usually around 24 hours.

2. Reorder The Collection List

It can be reordered when the collection is approved and published and if other collections are already created and published. To do so, click on More > Catalog > More > Collections > More > Reorder. Then, by keeping the = icon pressed, you can drag the collection to the place in the list that corresponds to it. And finally, you must click on Save.

3. Add A Product or Service To The Catalog

If you want to add a new product or service to an already created catalog, you must click More > Catalog > Add a new item. Then you must click on Add images to upload up to 10 photographs of the product in question. You must also enter the name of the product and those details that are important to the customer, such as the price, description, or link to the website, among others. You always have to think that the more information the client has, the better. And finally, you must click on Add to catalog.

4. Manage A Collection

It is important to keep the collections and the products that compose them up-to-date information. In addition, articles can be added and removed at any time. In this case, it would be enough to go to More > Catalog > More > Collections. All the options will appear that allows you to reorder products, add or remove articles, change the same collection’s name, or even completely delete a collection if it, for whatever reason, will no longer be available. Having a WhatsApp Shop is generally very simple since the only requirement is to have a WhatsApp Business, and the steps that must be taken are quite intuitive.

Advantages Of Creating Your WhatsApp Shop

There are many advantages for a brand to have WhatsApp Business and use the WhatsApp Shopping functionality. One of these advantages is that it makes the product catalog accessible to customers, who can browse it, discover the products and services and obtain information about them. Of course, keeping the product catalog consistent is important since WhatsApp is not a web page and could be cumbersome for the user.

Through this application, you can also save predefined answers to answer frequently asked questions from customers. This is a useful functionality to offer good customer service without spending too many resources. WhatsApp Business allows customers to be classified using labels, so broadcast lists can be created so that users with a certain profile receive information that may be of interest.

In addition to these advantages, it has been found that those brands that use WhatsApp Shop have increased sales. This is mainly because the store is, at the same time, a chat room, which creates a much closer and more personal relationship with the customer, something that is valued more and more positively.

Also Read: Signs You’re Obsessed With Technology

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You know how to use any gadget, even if you’ve never used it. Your office at work has a separate IT department, but your colleagues do not turn to them, but to you, because you always know how to solve any problem with their gadgets, you get great satisfaction from it and do it quickly.

You buy all possible accessories for gadgets. As soon as a new product appears in the market, you will be one of the first to place an order because you will feel very uncomfortable if you miss a single update for your gadgets.

You are always online. Whenever friends write to you, you respond instantly. Your friends may even wonder if you sleep at all. Even when you sleep, you may see new technologies, social networks, and gadgets in your dreams.

You talk about technology all the time. Some friends argue about politics or the economy while you and your loved ones constantly discuss which antivirus software is better to use on your computer or discuss new iPhone reviews on YouTube. Besides, as for YouTube, you are mostly subscribed to channels dedicated to new gadgets and technologies.

Most likely, you suffer from relentless gadget acquisition syndrome. It’s the feeling that you should only have the latest and greatest at your fingertips. You love the thrill of buying a new gadget, and you constantly try to justify the cost of novelty.

You are registered on many sites. You have lost track of how many online accounts you have opened on websites, and you need help remembering passwords and usernames because you have so many.

The question people ask you the most when looking at your gadgets is, “Is this new?” or “What is it?” This brings you great satisfaction because you feel special and consider yourself part of an exclusive group of geeks. You love how your gadgets can impress people and start conversations about technology.

Also Read: How To Avoid Cost Overruns In The Public Cloud

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Big cloud service providers like AWS, Microsoft Azure, Google Cloud, Alibaba Cloud, etc. advertise and offer multiple options to put all the IT a business needs in their clouds. It’s hard to resist the simplicity of public cloud consumption and the promised cloud savings.

But despite the agility and flexibility of the cloud that allows easy access to both software and infrastructure resources to cover any need without having to endure slow and expensive on-premises implementation processes, the cloud environment also demands knowledge and a strategy of migration to the particular public cloud so as not to end up with oversizing and cost overruns.

Consulting For A Migration Plan To The Public Cloud

Migrating to the public cloud without a pre-established strategy is the main cause of failures in the cloud. And that strategy has its starting point in a cloud consultancy that determines the company’s technological needs, assesses the IT assets it has and fully understands the business. Only in this way can a digital transformation plan be configured in which it is decided what must be transferred to the cloud, how and where, and what must remain on-premises, also undertaking its update if necessary.

Because that is the crux of the matter, in corporate IT modernization, not all resources are amenable to moving to the public cloud. It is a mistake to transfer everything to the cloud and expect the same performance as in its physical version. There are assets that, for security reasons or dependency on legacy systems, it is better to keep on-premises. It is essential to be clear about who or what department uses what, when and for what.

It is critical to strike a reasonable balance between physical and cloud resources to deploy an optimal hybrid IT infrastructure. And what systems to migrate to the public cloud? The most common trend is to start with those not the company’s core, that is, to consume cloud resources for developing new applications, opt for services that complement other existing assets at the user level, etc. In any case, the cloud migration roadmap advises going little by little.

Hybrid Cloud Management And Cloud Savings

Proper management of public cloud resources begins with a correct choice of cloud service provider. Once again, the myth of cloud simplicity falls apart because there are dozens of possibilities. With extensive knowledge of the particularities of each option, it is possible to choose the best one. Multicloud environments are born from taking the best of each cloud and not depending on a single cloud provider.

How to succeed in multi-cloud management? Once again, with knowledge about their licensing models, security guarantees, SLAs and legal compliance, etc. This information, together with the conclusions of the previous consulting and evaluation phase, will make it possible to contract what is necessary, avoiding extra costs that often have their origin in contracting too many storage resources, CPU, RAM, network and even Reserved Instances, those assigned to applications with maximum use.

Integrated Corporate IT Platform And Cost Optimization

A continuous evaluation of new and existing cloud resources must complement this optimal migration to the cloud. In this way, some recurring situations in many companies can be detected, such as the operation during weekends of resources linked to services/applications that are not active in that period or the payment for assets linked to projects or developments that are no longer operational in the company.

In other words, it is necessary to apply continuous cloud optimization to guarantee the best performance of resources and the desired cost savings in the cloud. To achieve this, it is essential to have the support of cloud architects and professionals in public cloud management, such as those offered by Orbit Consulting Group to companies. Its performance is combined with its experts in optimizing hybrid infrastructures in which it is possible to consume cloud services both as SaaS and subscription, with implementations of cloud solutions in the company’s physical data center.

The ultimate goal is to build an integrated corporate IT platform of both cloud and on-premises resources that guarantees maximum performance for automated business processes and solutions without end users recognizing where the technology supports them comes from.

Also Read: What Is The Future Of SMS Marketing

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Why SMS Marketing Matters

SMS marketing is an integral part of any marketing strategy because it is one of the easiest and most effective ways to reach consumers. It does not require an internet connection, like social media, or a customer login to view it, like email. More and more businesses are using SMS messaging to communicate with their customers, for example, when sending a notification about household waste collection, which has increased exponentially in recent years. They realize they can leverage that first contact to increase that customer’s potential sales through targeted text advertising.

SMS Marketing Forecast Statistics

If you’re still not convinced that texting is more effective than email marketing or social media, here are some statistics that will change your mind:

The average open rate for SMS marketing is 98% – For comparison, email has an average of 21.33%, making SMS one of the most powerful marketing tools. Text message response rates are up to 295% higher than phone call responses – People are more likely to ignore a call than a text message. 50% of customers make a direct purchase after receiving an SMS containing a coupon or discount code – You can increase your sales simply by sending a targeted SMS to the customer. 75% of customers don’t mind receiving text messages from businesses if they consent. ​​

Give people what they want! If a customer has chosen to receive SMS, they want to know what you offer them. 83% of millennials say they open text messages within 90 seconds of receiving them – Your message will be viewed within two minutes of being sent. In addition, 77% of consumers say they are likely to positively perceive a company offering SMS messaging as a communication option. People prefer texting, so using an SMS marketing platform will only increase the number of customers.

Trends to Watch for SMS Marketing

New technologies and changing consumer behavior are paving the way for the future of SMS messaging. As a result, it is expected that more brands will embrace SMS marketing and leverage it to form more personalized relationships with their audience.

RCS Messaging

RCS messaging, also known as Rich Communication Services, is a modernized version of SMS messaging that incorporates features from texting apps like iMessage and WhatsApp into classic texting. These features include acknowledgments, keystroke notifications, images, videos, live notifications, GIFs, and many more that make it easy to showcase your messages. RCS is necessary for marketing via SMS because it allows businesses to interact with their customers one-on-one and send them rich media so they can make an informed purchasing decision.

Conversational Marketing

Brands should ditch the outdated formal and commercial style of messaging. Instead, they should take a more conversational approach and use texting to establish two-way communication with their customers. Below are a few scenarios that would benefit from more conversational SMS marketing.

Welcome Texts – Sending a heartfelt thank you message to a customer for making a purchase or creating an account on the brand’s website is a great way to start a conversation with a new customer and keep them coming back.

Abandoned Carts – This phenomenon occurs when online shoppers have items in their cart but never purchase them. Contacting the customer to remind them quickly brings them back to your site to complete their purchase. But, of course, offering a little discount doesn’t hurt either!

Event Invitations – If your business is hosting an event, you can send a personalized text to your customers with an invitation detailing why they could benefit from your event. Product Launch – Spread the word about a new product launch that your customers would like to have based on their previous purchases.

One-To-One Marketing

Currently, generic language and flat tone make many marketing text messages look like scams. This dissuades consumers from agreeing to receive text messages from companies. In the future, SMS marketing should be more precise about opt-in options and strive to personalize texts to customers and their unique circumstances.

Future Of SMS Marketing

The future of SMS marketing is preparing to be more personalized for the consumer, to offer more engagement between the brand and its consumers, and to be a more transparent interaction in your daily life. It provides a more one-on-one conversation that focuses less on sales and more on building a relationship with the customer to create loyalty, ultimately increasing sales in the long run. Sites like sms-gratuitlook to the future of SMS marketing and offer solutions for over 25 marketing needs, from loyalty marketing to event management to lead generation.

Also Read: Top Ways to Transfer WhatsApp from iPhone to Android

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