1. Captivate Your Audience With A Successful PowerPoint Presentation

Of course, everyone knows the Microsoft software that allows you to make slideshows that can be projected on the big screen. However, only some know how to use it well to create attractive and effective presentations. Before going any further, be aware that you can train yourself through online tutorials or call on companies specializing in this type of software. You will find many such as the agency PowerPoint Histoires de Slides. A quick tour of the websites of each, in particular their portfolio and their customer references, will help you decide between them.

2. Enhance Your Company’s Image

A PowerPoint is useful in many cases, particularly during a call for tenders when you are lucky enough to be selected on the shortlist. You must then present orally what you have described in writing. And at that time, a PowerPoint designed in the image of your company reinforces the effectiveness of your remarks. It becomes easier to retain your intervention thanks to the declination of your graphic charter on your slides. You stand out from your competitors.

3. Break Up The Monotony With Animations

While some still use a simple static PDF that scrolls on the screen, others opt for a PowerPoint with animations, transitions, and effects. There are many options to enhance certain aspects of your speech. These additions punctuate your presentation, break the monotony, and wake your audience.

4. Pause For A Video

It is possible to embed videos in your PowerPoint presentation. In addition to graphs and other diagrams, you can indeed use this kind of format. This breaks the monotony as the animations and effects mentioned above can do. But this is not the only advantage.

This gives you a few seconds, even a few minutes, for a well-deserved little break, time to drink a glass of water, for example. What audiovisual content should be given priority? A short film to support your point or a clip of your latest achievements.

5. Integrate A Quiz or Survey

It might also be technical at this point, but inserting a quiz or poll into your presentation is possible. This is accessible through a QR code that participants scan with their phones. You now have good reasons to make professional PowerPoint presentations.

Also Read: SOPHOS Managed Threat Response Services

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What Is Marketing Intelligence

To begin, let’s learn what this type of marketing is. It is a technique that revolves around the client, so to put it into practice, we must make sure that we know him well and identify his needs and how they can be satisfied. More than a technique, it is a business philosophy, which implies a good understanding of the user and future client, the sector, and the environment in which a business operates. All this information is materialized in collected data that allows us to understand what is being done and how it influences potential customers.

Thanks to this data, a comprehensive marketing strategy is built with which personalized campaigns can be carried out. It should be distinct from traditional marketing, although they are not contradictory, and both must work together. Marketing is putting into practice the results that Marketing Intelligence has produced through data analysis and interpretation. Therefore, it is possible to gain opportunities to achieve objectives and increase the conversion rate.

How To Use And Apply Marketing Intelligence

Once we know what Marketing Intelligence is, it is essential to understand how to apply it and help the team that makes up our company to face the changes it entails. With a series of steps, everything will be easier than it seems. Are these:

• Prepare data collection. For Marketing Intelligence, you have to define the necessary metrics that allow you to have an understanding of the complete picture and be able to make decisions. The question method always works.
• Tools. When we have the information, we must establish relationships between the data using statistical techniques to get the most out of it. You can help yourself through analytics tools and dashboards.
• Actions and define strategic lines. Since we have all the data and information we need, it is time to analyze and interpret it. Analysis tools will not be a solution since they help us to visualize the data. Still, the criteria of professionals will be needed to get the most out of that information. Thanks to it, the right decisions will be made to implement personalized marketing campaigns designed for our target audience and convert leads.

Quickly implement a Marketing Intelligence company tha that will help you store and interpret data. You will be able to get to know your customers better and make the most of that information. Talk to us, and we will create a personalized plan for you.

Also Read:

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Why SMS Marketing Matters

SMS marketing is an integral part of any marketing strategy because it is one of the easiest and most effective ways to reach consumers. It does not require an internet connection, like social media, or a customer login to view it, like email. More and more businesses are using SMS messaging to communicate with their customers, for example, when sending a notification about household waste collection, which has increased exponentially in recent years. They realize they can leverage that first contact to increase that customer’s potential sales through targeted text advertising.

SMS Marketing Forecast Statistics

If you’re still not convinced that texting is more effective than email marketing or social media, here are some statistics that will change your mind:

The average open rate for SMS marketing is 98% – For comparison, email has an average of 21.33%, making SMS one of the most powerful marketing tools. Text message response rates are up to 295% higher than phone call responses – People are more likely to ignore a call than a text message. 50% of customers make a direct purchase after receiving an SMS containing a coupon or discount code – You can increase your sales simply by sending a targeted SMS to the customer. 75% of customers don’t mind receiving text messages from businesses if they consent. ​​

Give people what they want! If a customer has chosen to receive SMS, they want to know what you offer them. 83% of millennials say they open text messages within 90 seconds of receiving them – Your message will be viewed within two minutes of being sent. In addition, 77% of consumers say they are likely to positively perceive a company offering SMS messaging as a communication option. People prefer texting, so using an SMS marketing platform will only increase the number of customers.

Trends to Watch for SMS Marketing

New technologies and changing consumer behavior are paving the way for the future of SMS messaging. As a result, it is expected that more brands will embrace SMS marketing and leverage it to form more personalized relationships with their audience.

RCS Messaging

RCS messaging, also known as Rich Communication Services, is a modernized version of SMS messaging that incorporates features from texting apps like iMessage and WhatsApp into classic texting. These features include acknowledgments, keystroke notifications, images, videos, live notifications, GIFs, and many more that make it easy to showcase your messages. RCS is necessary for marketing via SMS because it allows businesses to interact with their customers one-on-one and send them rich media so they can make an informed purchasing decision.

Conversational Marketing

Brands should ditch the outdated formal and commercial style of messaging. Instead, they should take a more conversational approach and use texting to establish two-way communication with their customers. Below are a few scenarios that would benefit from more conversational SMS marketing.

Welcome Texts – Sending a heartfelt thank you message to a customer for making a purchase or creating an account on the brand’s website is a great way to start a conversation with a new customer and keep them coming back.

Abandoned Carts – This phenomenon occurs when online shoppers have items in their cart but never purchase them. Contacting the customer to remind them quickly brings them back to your site to complete their purchase. But, of course, offering a little discount doesn’t hurt either!

Event Invitations – If your business is hosting an event, you can send a personalized text to your customers with an invitation detailing why they could benefit from your event. Product Launch – Spread the word about a new product launch that your customers would like to have based on their previous purchases.

One-To-One Marketing

Currently, generic language and flat tone make many marketing text messages look like scams. This dissuades consumers from agreeing to receive text messages from companies. In the future, SMS marketing should be more precise about opt-in options and strive to personalize texts to customers and their unique circumstances.

Future Of SMS Marketing

The future of SMS marketing is preparing to be more personalized for the consumer, to offer more engagement between the brand and its consumers, and to be a more transparent interaction in your daily life. It provides a more one-on-one conversation that focuses less on sales and more on building a relationship with the customer to create loyalty, ultimately increasing sales in the long run. Sites like sms-gratuitlook to the future of SMS marketing and offer solutions for over 25 marketing needs, from loyalty marketing to event management to lead generation.

Also Read: Top Ways to Transfer WhatsApp from iPhone to Android

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Easy Ways to Make Money Online

There are several avenues through which you can earn money, and the internet is one of them. Working online means you can make money from anywhere, including Thailand. If you have a firm language grasp, try these gigs out.

Transcribing

Transcription is the process of turning audio into written text. Recently, there has been an increased demand for transcription services in various fields, such as education, healthcare, and legal. In turn, this need has led to the growth of multiple companies that offer transcription services, which are in constant demand for new transcriptionists, such as:

• SpeakWrite
  One of the best transcription companies to work for is SpeakWrite. It has decent rates and pays via PayPal or direct deposit twice a month. To start working with SpeakWrite, you must pass its test and have at least one year of experience in transcription. Once accepted, expect to prepare transcripts for legal companies, government and law enforcement agencies, and private sector clients. The good thing with SpeakWrite is that you can choose your hours and only work on jobs that interest you.
• Transcript Divas
  Transcript Divas has one of the best pay rates in the market. However, it has a rigorous recruiting method. To qualify as a transcriber, you must:
• Be fluent in English
• Have good written communication skills
• Type quickly and accurately
• Adhere to all provided guidelines
• Be able to capture every word without paraphrasing
• Be able to deliver transcripts for at least two hours of audio per week
• During your application, you will also need to provide your resume and pass its test. Payments occur via PayPal and direct deposit.
• Speechpad
  Speechpad is another good transcription agency. To work with Speechpad, you must pass a transcription and grammar test. It’s important to note that Speechpad uses a rating system for all its transcribers, which affects the type of work one can receive. The higher your ratings, the better your payment rates. The company pays twice a week via PayPal.

Writing

Another way you can make money online in Thailand is through writing. There is always a need for writers who can produce high-quality content. This content includes website articles, research papers, reports, press releases, business plans, and academic papers. If you have good grammar backed with the creativity to produce original content, then apply to be a writer at the following sites:

• EssayShark
  EssayShark deals primarily with academic writing, but you can also find other writing jobs on the platform. To create an account with the company, you will need to have a university degree supported by your official government-issued identity card. There is a 15-minute grammar test you will need to pass before you can go to the next step, which involves a writing test. Once you have passed all these tests, you will be able to start earning through the platform. EssayShark implements a bidding system where writers can bid for jobs. Writers can also get direct offers; this usually happens with repeat customers.
• UvoCorp
  UvoCorp is another excellent academic writing platform. It is popular for its high pay rates, and you can pick up to four jobs at a time. However, getting a writer’s account with UvoCorp is usually quite hard, given that it is very strict with its recruiting processes. Even after qualifying to be a writer, you will still have to undergo a probation period.
• WriterBay
  It would be best if you also considered WriterBay, as it consistently has good-paying academic writing jobs. The downside of WriterBay is that it rarely recruits new writers. However, if you have an opportunity to get a writer’s account on the platform, you will have a guarantee of consistent work that pays well.

Enjoy Living in Thailand by Maximizing Your Language Skills

There are unlimited ways to make money online in Thailand, from our suggestions above to operating a YouTube channel and completing surveys online on platforms such as pawns.app. All you need to achieve this is reliable internet, a device, and the ability to communicate well.

Also Read: LTO Magnetic Tape Enables More Secure And Sustainable Data Archiving

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How to integrate Google ads into your marketing strategy to make a Google advertisement, also called “Google Ads,” you can contact a web marketing agency to accompany you. This is because the operation can turn out to be complicated. Indeed, to integrate a Google advertisement into the marketing strategy of your business, you must:

Think about the objectives of your strategy first, and the advertisements must be in line with your marketing and communication strategy. Having a clear idea of ​​the main lines of the objectives you are pursuing will make managing the various campaigns easier. When you focus on your main objective, you will be able to:

• Develop sales on your e-commerce site;
• Acquire a large base of qualified prospects for the establishment of a sales team;
• Develop notoriety around your business.

Set a substantial budget for advertisements Once you know your strategic goals and can choose an ad type, you need to set a budget. Next, you will need to assess the volume you want to reach for the advertisements. This can be, for example, the number of leads you can provide to your sales reps monthly or the number of possible impressions.

As soon as you have these answers, it would help if you also determined the profits you can generate. After these steps, you can now check Google’sGoogle’s Keyword Suggestion Tool to find out the prices related to what you are looking for. Correlate all this information and establish the budget you will need.

Give a reliable orientation to its advertisements. By reaching this stage, you are sure to have all the essential elements to insert Google advertisements into your marketing plan. Google gives you different alternatives to direct an advertisement. Apart from ads, you can also promote videos and products on platforms like YouTube and Google Shopping.

Make a forecast of the selection of a service provider. You can certainly try it if you have the necessary rudiments, but with a specialist, you are guaranteed to reach the goal faster. You must choose a qualified service provider to manage your Google advertisements and optimize your Adwords campaigns effectively. Integrating Google advertising into its marketing strategy will help you better position yourself in the market. For a better service provider, feel free to consult the Google certifications because these are guarantees of quality.

Also Read: Mobile Marketing Advantages For Companies

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What Is Mobile Marketing

About 1/4 of all internet users access their accounts through their mobile phones or tablets. Although this figure may seem small, it is still significant if one considers that most Internet users are from Europe and the United States. In addition, we use our mobile almost five hours a day on average. Any business should seriously consider using mobile marketing to reach its customers.

Mobile marketing can offer coupons, advertisements, product and service updates, and other information to current or potential customers. Text messages are the most popular form of mobile marketing as they can be personalized in many ways to include whatever information you want your customers to receive. You can send them current articles, special offers, or just a friendly message to tell them how much you appreciate them being your customers. Many people still like receiving letters in the mail, so sending them via text is a great option.

What Are The Advantages For Your Business

As mobile devices become more and more common, businesses are starting to use them to interact with their customers. The advantages of mobile marketing are numerous: it’s relatively cheap, it can help companies to reach otherwise inaccessible potential customers, and it’s always on. People do not have to wait for a specific time and place to receive information about promotions and new products. Mobile marketing is relatively new, but the potential for businesses is excellent. These are more of the advantages to consider:

• The ability to market and advertise directly to customers on their mobile devices.
• Access to location information.
• The ability to track customer engagement and purchasing behavior.
• Ability to use personalization techniques to target consumers based on their preferences and past purchases.

How can your customers’ phone numbers benefit from all the advantages of mobile marketing? Well, by offering your business a free Wi-Fi connection to which, to access, users have to give a series of data.

Also Read : Free Betting Opportunities for iPhone Users

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Freshsales The Best Free CRM Software For Merchant Sites

Freshsales is the best CRM software that most e-tailers use today. This free CRM solution is beneficial for online stores that want to manage their customer contacts through a simple interface. This program helps address different stages in the sales process. The core functionality of Freshsales includes prioritization of sales opportunities and effective sales optimization.

In addition, this CRM software has won several well-deserved customer satisfaction awards. Indeed, the application presents a very intuitive interface with several sales and lead qualification features. The other advantage of this CRM solution is the possibility of centralizing all customer data (telephone, events, emails, etc.). It should be noted that Freshsales offers a free version for life and an unlimited number of users and contacts.

Bitrix24

Bitrix24 is complete software for e-merchants who need to manage their daily tasks and CRM. With this tool, you can manage your contact center and create websites. Unlike some CRMs, Bitrix24 does not work in Gmail. However, it has an integration that syncs your emails with the platform.

This free CRM system provides your e-commerce site’s tools to manage its pipelines. Thus, it gives your online store a sales funnel, sales reports, and support for repeat sales. Finally, the accessible version of this CRM software offers unlimited users and 5 GB of storage.

HubSpot

It is one of the most used CRMs for merchant sites because its free plan offers many features (paid by competitors). The Hubspot software is a CRM but provides several marketing features. In its free version, this tool offers an unlimited number of users and allows the addition of 1 million contacts.

To facilitate your daily organization, HubSpot allows you to activate the automation of the creation of contact or follow-up tasks. In addition, the tool enables the everyday life of your sales representatives and allows them to devote themselves entirely to managing prospects and customers.

Additionally, HubSpot’s free plan gives you access to marketing tools. With the latter, you can create up to 20 landing pages and forms that can be integrated into your merchant site. This CRM software also allows sending emails (up to 2000 per month). Finally, a chatbot is also available free of charge to respond quickly to various customer concerns.

Zoho

Zoho CRM is one of the applications developed by an Indian company of the same name (Zoho). This free program offers different features to meet the needs of online sales sites. Zoho CRM’s interface is simple and user-friendly, whether on a computer or smartphone. This CRM software is ideal for lead and sales pipeline management.

In addition, Zoho offers a personalized dashboard for each salesperson. The latter consolidates tasks, meetings, and a summary of business actions in one place. Your salespeople, therefore, have a centralized view of their CRM and no longer need to compile different sources of information. Thus, the members of your sales team will be able to process the tasks one after the other without having to leave the interface.

Also Read: Piriform Ccleaner Vs. Iolo System Mechanic Which Is Better

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Why is it essential to develop a digital marketing strategy today you may have noticed it, but very few people not take their smartphones out of their pockets at least once in the evening. Because the tool has become almost consubstantial in our lives, we need actions as simple as they are frequent. Order a meal delivered in a few minutes, book a hotel on the other side of the world, and find out what the weather will be like in the next few hours; the least of our needs now goes through the smartphone.

For companies, this, therefore, means that it is essential to be visible on the networks. And this necessarily involves developing an effective digital marketing strategy. To do this, it will be necessary, in particular, to create an effective website, showcase, or merchant according to your needs. It will also be required to ensure its referencing or the quality of the customer experience it generates. But the importance of digital monitoring should not be overlooked either—a site specializing in digital intelligence, such as an essential ally in achieving your objectives.

The importance of digital monitoring is a process that consists of staying informed of developments on the web to remain competitive concerning its competitors. To succeed in digital monitoring, you have to be able to devote time and resources to it, but also to master certain specific tools. It is, therefore, a profession in its own right, which experts should entrust to it to derive the maximum benefit.

The importance of digital monitoring lies in the very nature of the Internet, which is a universe in perpetual motion. If you have reached a certain level of service and quality but no longer make an effort to optimize, you will inevitably be overtaken by one of your competitors. In addition, digital monitoring makes it possible to know what your customers think and anticipate future changes. It is, therefore, a powerful adaptation tool!

What tools to carry out a digital watch adapted to your needs the importance of digital monitoring is such that it is essential to have it carried out by experts. However, nothing prevents you from doing your daily research to stay informed, at least superficially. For this, it is strongly advised to use search engines, in particular Google and Bing, to know what your competitors offer and to visit their sites regularly to observe the improvements made.

In addition, it is strongly recommended to follow them on social networks. It is indeed through this channel that the majority of information passes today. Also, consider using them to recruit, primarily through the essential LinkedIn. Finally, also know how to master little monitoring tools like Google Alerts. It is not a question of “mastering” the future computer but of using the essential tools.

Also Read: Solutions For The Retail Sector Digitize Your Warehouse Management

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Legal Obligations In Stock Management

The first reason, perhaps not the most important, but the one that prevents us from giving up, is that it is mandatory. Every entrepreneur must keep an orderly accounting appropriate to the activity of his company that allows a chronological follow-up of all his operations, as well as the periodic preparation of balance sheets and inventories.

He will necessarily keep a book of Inventories and Annual Accounts and another Journal without prejudice to what is established in the laws or special provisions. In this way, all organizations (SMEs, Micro-SMEs, and the self-employed included) must carry out a physical inventory by the end of the year to present said book.

Accurate Stock Control Key For Companies In The Retail Sector

Over time, it is common for part of the assets to go astray, and where your internal control says you should have 100 units, you only have 90. This is usually mainly due to the following:

• Goods receipts in the warehouse with incorrect information or pending registration. It is not strange that some delivery notes do not coincide with the received material, and this is where an error begins that, if not detected at the time, remains present from minute zero.
• Confuse some items with others. This can occur both in the inputs and outputs of material. If the person in charge makes a mistake, either due to ignorance or due to an error in the pace of work, it can cause a double failure in your stock and can cause a headache even though the product is still in the warehouse; even more so if there is a difference in price between the item we think we have and the one we have.
• Administrative errors in recording amounts. Not only can an error occur in the type of product, but also when reporting the quantities, an error can occur, even though everything above is correct, and where I wanted to put a 5, I put a 6.
• Products that leave the warehouses without registering with the corresponding document. This may be due to employee fraud (or “gifts”) or a clerical error.
• Theft or robbery. It doesn’t sound good, but businesses often suffer from these problems more than we think or would like. External people can cause this, but it is usually caused by internal staff.
• Throw away products no longer valid for the company’s activity without giving the corresponding cancellation (expired, with defects, etc.).

What Costs Do We Avoid With The Digitization Of Warehouse Management

This is possibly the most important reason for carrying out this inventory. And is that not having accurate control of the stock of the different materials that you have in your warehouse will generally translate into costs:

• Image costs: when we tell a client that we can supply an item within a given period and that ultimately this is not the case as it is not available, this will inevitably cause a problem of trust in the relationship with that client, even though later it may be more or less sympathetic.
• Costs in time: When discovering where the error has led you to give that incorrect information, different people will have to waste their time. And they will also lose it by having to perform a job a second time to correct it.
• Economic costs: having to acquire the materials you lack may include the aggravating circumstance that the price of that product is higher than what you had valued. This last point is even more sensitive now that the problem of supply and rising energy prices have been a recurring theme in recent months.

Sage 200 Advanced. A Perfect Management System For The Retail Sector

This is the key point that we at Integra like to make available to you. Technology allows us not only to have a computerized record of stock but also to give us the possibility, with an integrated system such as SAGE 200 Advanced, of having all the information connected to all the info: purchases, all warehouse movements, manufacturing, sales, and accounting.

In addition, for those who want to go a step further, this ERP has an integrated solution for advanced warehouse management or SGA. In addition to responding to all the problems I have mentioned, it optimizes resources and simplifies logistics processes. This software will offer these customers:

• Information in real-time and constantly updated.
• Space optimization. In busy warehouses, the WMS suggests possible locations for the products received.
• Improves operator productivity by using mobile devices that speed up processes and allow the optimal route to be calculated in the preparation of orders. This translates into an increase in the company’s competitiveness.
• Full traceability. By giving you control of batches, expiration dates, and incidents in the transfer of locations.
• Reduction of costs caused by errors. Eliminating the use of paper and having automation in operations will reduce manual errors.

Conclusions

Implementing a management system can mean your business’s qualitative and quantitative improvement. The digitization of products and processes is necessary to remain competitive in an increasingly volatile market. We must use technology to make our day-to-day work much easier and more efficient with solutions focused on the retail sector.

Also Read: Marketing Automation Tools To Generate Automatic Leads

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Digital tools have indeed revolutionized business processes. Today, we can plan and optimize the work of human resources, connect the various departments or even make employee communication more fluid thanks to software, but if there is one sector that digital tools have genuinely transformed, it is marketing. You can generate automatic leads and increase sales quickly with marketing automation tools.

Marketing Automation, A Strategic Tool

Marketing automation is based on the processing capabilities of digital tools to allow companies to generate automatic leads through specialized software. For companies, this is an excellent opportunity to streamline their processes, limit the mobilization of teams for daunting and time-consuming tasks, and, therefore, improve customer relations quality while increasing turnover.

Not only does marketing automation free up time for your employees, but it also allows you to refine your marketing campaigns by explicitly targeting groups of individuals according to their profile, behavior on your various websites, or their interactions with your chatbots. This tool is, therefore, at the service of your company’s reputation, increasing its catchment area and increasing its sales.

Generate Automatic Leads And Increase Sales Figures

It would help if you used the right levers to create an effective marketing automation strategy. For this, it is important to know how to choose the right tool. There is a wide variety of them on the web. Some require some knowledge of computer coding, but most are turnkey solutions that are also delivered with a support service that allows configuration and maintenance adapted to your needs.

To generate automatic leads and therefore improve the status of simple visitors to your sites towards that of potential customers, multiple levers are used by marketing automation software. We are thinking, in particular, of sending personalized emails, web tracking, webinars, or even download forms accessible via your landing pages. In the next paragraph, you will present several available solutions.

Practical Tools For Your Marketing Success

It allows you to automate sending personalized marketing emails to attract your customers to your online store or to identify and prioritize the most suitable channels to convert your leads. It is nevertheless quite expensive and will not necessarily be ideal for small structures. Hubspot is more flexible because it is not content with facilitating the connection between 4 different software but offers a free version.

Hubspot is a CRM that lets you manage your contacts, organize your sales reps’ schedules, and build customer loyalty through data acquisition. It is an effective marketing automation tool that allows you to develop a complete digital strategy. Finally, it is also very well built. This solution focuses more on inbound marketing campaigns and works on “call-to-action” and leads nurturing to help you convert your targets.

Also Read: Strategies And Tools To Migrate To The Cloud

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