Define Your Voice And Your Story

Your brand image on Instagram has to be aligned with the values ​​and objectives of your company. To start creating your content strategy, you have to be very clear about what you want to tell and how you want to tell it.

In social networks, storytelling or brand narration is successful. All the elements of your brand image on Instagram come together to tell the story of your company. It is crucial to define the values ​​that your organization represents, why your service or product has value for users and your differential value.

If you have all this clear, you can start creating the brand image on Instagram.

• Choose a tone of voice that connects with your target customer (youth, formal, educational, journalistic).
• Select a color palette according to what you want to convey.
• Define the style of your visual content. (Minimalist, ornate, product photos, explanatory videos, with text, etc.)

Content Creation For Instagram

Between photographs, stories, reels and IGTV, the possibilities of creating content on Instagram are very wide. The general recommendation is to use them all, but you should keep in mind: It is better not to publish than to publish anything nonsensical.

It is unnecessary to publish content every day, but it is necessary to do it with some regularity and try to make it varied. It is advisable to analyze what kind of content you can offer (humour, data, visually attractive photos or videos, etc.) and plan a content calendar for Instagram that defines what and when you will publish.

The Key To Success Interactions On Instagram 

Once you have defined your brand image on Instagram, created your account and started publishing your content, the task of getting a loyal audience begins. Having a detailed profile, an exciting product, and a friendly tone is not enough for your community on Instagram to grow.

Instagram algorithm changes every so often, but in recent updates, there is a common denominator: engagement has priority and is what most brings visibility, so it is important that Midas your results and monitors all your actions.

When it comes to engagement, it refers to the interactions that Instagram users have with your posts. Instagram values ​​both the quantity and the quality of these interactions and considers them when showing your content to other users. The main interactions that your users can have with your content are (in order of priority):

• Super like or save from post
• Share
• Comment
• Likes

Getting these interactions takes time and dedication and valuable and engaging content, but there is a golden rule: If you engage with your community, it engages with you.

Strategies To Improve Your Engagement On Instagram

These are some of the tactics you can follow to improve your engagement on Instagram:

• Create Conversations: In your publications, ask for opinions and be interested in your users’ experiences. Throw questions and answer the comments of your followers, always trying to maintain a conversation.
• Share User-Generated Content: If your followers are creating content (photos, videos, reviews, etc.) with your product/service, share it. This makes customers see that the brand is close and cares about customer satisfaction.
• Please take advantage of stories to conduct surveys, games and other interactive activities: They generate engagement and allow you to learn more about the likes and interests of your followers to improve their loyalty.

We Help You Create Your Brand Image On Instagram

Creating and maintaining your brand image on Instagram is a full-time job. For this reason, it is often best to have the help of professionals who can dedicate all the time necessary for your brand to grow and succeed in social networks.

Also Read: Advice For Aspiring Data Scientists

The post How To Create Your Brand Image On Instagram appeared first on Trends Tech Blog.

A marketing channel may work great for one type of business and bad for another type. That’s why you have to test them out and choose the right one for you. The most interesting thing yet is that all of these platforms are developed with the use of Artificial Intelligence (or AI).

If you’re looking for a short-time solution, then Ads are the right answer for you. They’re fast and efficient, the conversion rate is decent and it can bring you lots of revenue. For this, you have to call the marketing experts who specialize in Facebook, Instagram, LinkedIn, Pinterest or Google Ads. Those are the most popular channels. However, as we said before, Facebook Ads may not work for your industry at all so don’t be disappointed if the results don’t meet your expectations.

For the long-run solutions, we recommend getting organic (non-paid) traffic. This implies social media traffic (unpaid social media traffic) and organic Google traffic. The first one involves posting high-quality content, content which your followers can’t help sharing. As for the SEO part, there are many factors you should take into consideration and apply before you can even begin to think of ranking on any search engine.

The first step to having success with Internet Marketing is to have a website. You should get a good hosting provider right from the start and choose a domain name, which users will recognize and search for later. As for the hosting providers, there are tons of great companies out there which supply top quality services, for instance , GoDaddy.  Once you’ve got these two steps found out , you’ll begin creating your site.

We recommend you choosing WordPress for the construction of your dream, because it is simple to use and you can do it yourself. The most used builder is Elementor, because of its ease to use. There are many addons for Elementor, but be careful which ones you choose to install, because many of them can break your site.

Then you should perform an audit for your site to see what errors you have on it & solve them. Remember that your users’ experience is the most crucial part of your SEO process so keep this in mind when you solve the errors. “Our client, our lord”.

Even in PPC they take into consideration this and they take it very seriously. That’s why PPC campaigns have a quality score component which focuses on your landing page’s experience and effectiveness. As Placebo would “say”, “without users I’m nothing”.

In conclusion, Internet Marketing can incredibly speed up your journey of success. If you want short-time solutions, you can go for the PPC strategies, but these tend to be a little pricey. Otherwise, definitely hire an SEO agency, which is more beneficial in the long run. Also remember that AI is the one that made it possible for Internet Marketers to have a job of this kind. Now that you know more about Internet Marketing, you can start your AI journey and deep learning training with a gpu rent online service!

Also Read: Elegant And Reliable Tissot Watches For Different Personality

The post Which Is The Best Marketing Strategy appeared first on Trends Tech Blog.

Start With A Clear Goal

To give you an idea, an Instagram account can help you

• Gain visibility amongst your prospects
• Grow your brand awareness.
• Gather ideas for content.
• Get the news you want to read in real-time.
• Interact with other users by sharing your ideas and articles.

Which strategy you use will depend on your goals.

Set Up Your Instagram Account

You can use your personal Instagram account or create a professional account. It’s up to you! Make sure you have accurate information on your profile, especially your contact info (email, address, phone number.) Don’t forget to connect your Instagram with your Facebook account. Your profile acts as your bio, and this is your third step when creating your professional account.

Personalize Your Instagram Bio

To help future clients get to know you better, make sure your professional Instagram account is complete with the following elements:

• A link to your website.
• A short bio that reflects your experience.
• A clear description of your field and products.
• Some of your achievements to show off your know-how.
• Advantages for customers.

Share all information that could serve as a sales pitch. On Instagram, you will gain more followers when you offer interesting content.

Stand Out Easily By Choosing The Right Username

Your username is your identity on Instagram. It’s important to choose this well. The platform has a tool where you can search for available usernames. You can also choose a name based on your sector or, as we were discussing before, depending on your goals. In all cases, a catchy name is sure to generate more sales. Create a winning combo of keywords you want to put in your name. This will rank you higher on Instagram and Google search results. And make sure it isn’t too long. Choose a username that’s easy to remember.

Enrich Your Content With Images And Videos

With relevant images and videos, your Instagram account will be more captivating. Instagram requires photos of different sizes for your profile, stories and organic posts. It’s essential to respect these sizes and choose high-quality images.

Organize Your Posts

To make your professional Instagram account more dynamic, you need to be specific about how often you will post your content, images and videos. It is also important to take care when you’re choosing the content for your posts. Don’t stray from your goals. Publish interesting stuff and use the right hashtags. Dynamic content is what will let you stand out in Instagram’s algorithm and maintain your visibility.

Optimize The Content Of Your Posts

A quick search will help you choose the best keywords. On Instagram, hashtags play an essential role. Be sure to take advantage of them. Hashtags will let you reach a large audience, and increase your number of followers in the process. #photooftheday, #TBT and #throwbackthursday, #motivationalmonday, #blogging are the hashtags you want to use if you want to attract followers and interact with new prospects. And there are so many more. As for captions, choose the right length and only include the essentials. To attract your audience’s attention, Instagram offers 1001 possibilities.

Offer Content That Inspires Trust

To launch your business on Instagram, you need to earn your prospects’ trust. And the only way to do this is through quality content. You can evaluate the quality of your content based on several elements that we have already mentioned. All that’s left to do is reread, remember and apply these tips. Two final steps remain for finishing up the creation of your professional Instagram profile.

Be An Active User

Stay active, so you continue to attract new followers. It’s not enough to boost your own posts. You also need to like and comment on your subscribers’ posts. Encourage exchanges, conversations, comments and sharing.

Find The Best Influencers For Your Marketing Strategy

With high-quality content, you’ll create your own buzz. Attract influencers who can share your posts with their communities. Gain the support of influencers and watch as travel lovers, new technology enthusiasts, fashion addicts, and many other categories of users join your Instagram influence campaign. Now you know the two main factors to success on Instagram: quality content and positive interaction with your followers.

Also Read: Technology Can Improve Your Business

The post How Can Attract More Customers From Instagram Business appeared first on Trends Tech Blog.

The first mistake to avoid if you are a company, and you decide to bet on entering social networks, is to treat them all the same, with the same content, at the same time, on the same day. Error, each social network has its peculiarities.

We must not forget one fundamental thing, which is common to all social networks, it is a very effective channel to maintain fluid and informal communication with your consumers. Whether you like them more or you like them less, we must recognize that as a communicating glass they are perfect thanks to the environment in which they are used, and the ease of being able to do it on various devices.

Facebook

What can we say about Facebook that you don’t already know? It is the social network par excellence, the one with the most users in the world. It serves to teach the world what you want them to see, right? Indeed it is, and as a company, what I want to show. The key will be the capture of traffic that directs to your website, and how to do it is the question. You must display content that is of interest to your target audience. Tips, blog articles that solve your doubts or problems, or your quality audiovisual content, which manages to intrigue those who see it.

Remember that all your content must be adapted to your product and the target audience, from which you can prospect through Market Research (IM) techniques and keep track of the statistics that Facebook provides you.

Facebook is the social network that most allows you to diversify your objective because you can try to achieve sales, notoriety, create a community, make a brand, and a long that will make you use social networks differently.

Twitter

In this social network, we must take into consideration a data that is not shown and that many people do not know, there is a high percentage of Twitter accounts that are false, inactive, business or entertainment, in short, many junk accounts that are not useful for nothing, just to lose your investment. Therefore, the first advice that we give you is not to invest money in this social network, unless you are a large company to which a few thousand euros do not mean anything.

Investments aside, Twitter has been relegated to a utility for companies. Communicate with immediacy events or specific actions that have a short period. In addition to trying to be another way of attracting traffic for your website.

It is very useful if you carry out advertising actions with influencers, since before the “famous” or “juicy” news, thanks to the RT they are extended to thousands of people.

Instagram

We enter the network where the term “posture” is taken to its maximum expression. The climax of the posture is in this social network, above the others that also have their part.

Well, posture aside, Instagram is one of the social networks that are based solely on audiovisual content, where your priority is to upload creative, original, and high-quality photos. If you want to sell your products through this network, you should find the most suitable feed for your audience and a photography model that enhances the virtues of the product, for example, showing its various uses or different moments of consumption.

Also, you have the opportunity to sell your products through “Instagram stories”, where you will get a greater reach and maybe a higher sales conversion.

Pinterest

We arrive at a social network whose interface, usability, and functions are completely different from those already mentioned. It is organized into thematic walls, and within each wall, there are hundreds of “pins”, which are the elements that you upload to the social network. You can follow people, save isolated pins or walls, etc.

Its content is based on the audiovisual, quite similar to Instagram, but with a somewhat more professional and less posturing profile. Widely used by companies in the fashion sector, weddings, accessories, and beads, etc. It has the particularity of being called the social network for women, due to the high number of registered female persons (80%), a fact to take into account depending on who your target audience is.

Youtube

Another element of the omnichannel with which we intend to attract our users. Despite being 13 years old, it is still on the rise and does not seem to stop, at least in the short term. We all know YouTube, a platform to upload and watch videos about all kinds of topics. It is a channel that we must take advantage of if we have audiovisual content that helps users.

LinkedIn

The social network is considered rather as the main employment portal. Publications are always aimed at adding value to professionals, through articles or opinions about your sector of activity. It is also useful to communicate professional events or find out about them. And without a doubt, its main function as a talent recruiter if you are looking for personnel to incorporate.

Also Read: What Is The Speech Recognition And Synthesis

The post What Are The Social Network Good For Business appeared first on Trends Tech Blog.

Probably a big part of our community don’t even remember the good old days when the phones were being used just to call someone and all functionalities of the phone end there. Now with all the technological advancements our smartphones became multifunctional. People are able not only to communicate with their friends and families through their phones,but they can use their smartphones to do pretty much everything. Some people even work only through their smartphones. You can easily find out everything you are seeking for, with just one click.
Alongside all the new functions that are being added with each release of a new phone, there are a variety of different apps as well that were developed and released over the years.

The QUEEN Platform Instagram.

Do you remember how popular Facebook was 10 years ago? We can say that Facebook is the KING platform of the Internet as when it was released back in 2004, it literally grabbed the attention of the whole world. Six years after the development of Face book, a new platform, named Instagram, appeared on the scene and we are confident enough to declare that now Instagram is as successful as Facebook was once, maybe even more. Both platforms are being used by billions of people all over the world, however the last few years, the main focus was shifted from Facebook to Instagram and this is not surprising as Instagram supports many features and functions that Facebook does not.

Why Do Business Owners Prefer To Promote Their Goods And Services On Instagram Rather Than On Facebook?

Facebook and Instagram are social media sites that can be used for both personal usage and business purposes. In fact Instagram was developed back in 2010 by Kevin Systrom and Mike Krieger but only 2 years after the platform was released, Mark Zuckerberg, the owner of Facebook announced that he has bought Instagram as well, for 1 billion dollars in cash and now he owns both platforms.

However the last few years the business sector paid its attention mostly on Instagram and left Facebook a little bit behind, because Instagram is a better platform for business advertising. The app supports tools that allow its users to target the audience they would like to reach which makes the process of converting a visitor into a customer easier. Instagram is also really effective when it comes to engaging the audience, which means that this platform has the power to catch and keep the interest of the audience.

How Can Instagram Be Really Effective When It Comes To Understanding Your Audience And Providing Them Content They Will Be interested In?

Many research studies show that Instagram is a brilliant platform that can give you all the information you need in order to understand your followers and what they would like to see from you. With one of the updates last year, Instagram team added a new tool that is specially made for people who maintain business accounts. This tool is called “Insights” and there you can receive detailed information regarding your followers and also how your posts perform over the social platform. The information you can find there about your followers is their gender, their location, average age and some more demographics. Of course if you have just started using Instagram you probably will not have an established audience, therefore the social media suppliers exist and you can buy real followers on Instagram from them.

Business is on Instagram chasing different goals. Some business owners use the platform to find new customers, others are there to build and establish brand awareness and credibility or drive sales. Now let’s review the metrics you can track using the Insights section on Instagram.

1. In order to build awareness to your brand, the metrics you can select are as follows – reach, impressions and profile visits. These statistics are visible in the Content tab. By being aware of these metrics you can track the number of people that have visited your account, your publications and your Instagram stories. You can reach this statistics also on a specific post where you can find out where the other users of the social platform discovered your post, whether from location, hashtags or from the Explore tab on Instagram.
2.  If you are aiming to drive your sales the metrics you should track are profile visits, shopping posts clicks and stoppable clicks count. If you have a website and you provided a link that leads to it in your bio section, you can also track website clicks which is an available option if you set your account as a business page.
3. If you would like to engage your followers the metrics you should track are the interactions you receive on your posts such as likes, comments and shares. By tracking these statistics you will understand how your posts perform on Instagram, what people like to see and what type of content you should upload in order to engage your audience.

Our team has also collected a few tips that will help you to establish your presence on Instagram easily by tracking the insights we have mentioned above. Let’s have a look.

• Upload content when your followers are most active. As we have already mentioned the “ Insights “ tool on Instagram can provide you detailed information regarding your followers and one of the metrics you can check there is the days and the hours when your audience is most active. This method will help you to maximize the number of people that see and interact with your uploads. It will also bring more traffic on your account such as likes, comments and shares. If you think that the likes you receive on your posts are not enough, you can buy likes on Instagram from different companies.
• Use hashtags and locations tags. Both hashtags and location tags are considered to be really effective when it comes to attracting new followers. You should do some research and find out what are the trendy hashtags related to your niche and you should start adding them when you post content. Add location tags as well, because many users on the social platform search content by using their location.

Once you manage to understand how the Insights on Instagram work, you will be able to find out what your audience seeks to see from you and how you can satisfy them. Just make sure that the content you provide is unique and interesting and the results will not be delayed.

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The post How Understanding Your Audience Through Instagram Insights Can Bring More Traffic To Your Account appeared first on Trends Tech Blog.

Set Up A Gift Card For Instagram

First, Instagram allows companies to set up a gift card. This option allows internet users to support a brand by purchasing a gift card directly in the application. In this way, you benefit from cash immediately, for orders which will not be placed until later.

Go to your Instagram professional profile and configure the Gift Card service with one of the available partners (Square or Kabbage). Please note, you must comply with the monetization rules for partners. Then add the link to the e-commerce site on which the gift card can be used.

Show That You Are Acting On Instagram

Then, it is important to show that you are participating in the crisis effort. There are many ways your business can contribute, from helping organizations that need it, to taking care of its customers and employees.

Whatever you do, communicate it clearly on Instagram. In these difficult times, your audience does not want to see commercial operations. She needs support, solidarity, and encouragement.

Concretely, you can provide your employees working on-site with personalized protective masks in your colors. You could even donate to the caregivers, who fight for the sick every day. For example, give personalized bottles of water to hospital staff in your city. Finally, post a photo of the people using your personalized gifts on your Instagram account.

The Hashtags Of The Moment 

Instagram is also a question of hashtags. To be more visible and better reach your audience, it is important to use the appropriate hashtags. During confinement, the most popular is famous.

Interact To Be Successful On Instagram

Today more than ever, people are looking for proximity, human contact (even virtual contact). This is what you can offer them via Instagram. So take the time to interact with your subscribers. Publish daily (photos, stories, and IG TV), respond to comments and direct messages, offer surveys, organize lives, etc. Do not hesitate to share behind the scenes of your current activity to strengthen proximity with your audience. And by following these tips, you will succeed in maintaining and strengthening your link with your audience on Instagram.

Also Read: Tips To Manage Negative Opinions On The Internet

The post Reach Your Audience Remotely For Success On Instagram appeared first on Trends Tech Blog.