It seems sensible that if it is estimated that the message issued collectively by the ambassadors of a brand is as efficient or more efficient than a campaign in the conventional media, at least part of the budget that would have been allocated to such media reverts to the benefit of a program that allows coordinating, evaluating, promoting and –in some way- rewarding the activity of the ambassadors. Let’s look at this problem from different perspectives :

Spontaneous Ambassadors: These are the clients or workers of a company who, on their initiative and driven by their identification with the product, values ​​, or attributes of a brand, decide to make positive mentions of it on social networks, acting as prescribers of the same, resolving doubts to other users or clients, defending it in the face of eventual reputation crises, etc. It is the most genuine case of what has been called ‘evangelization’ in favor of a commercial brand. The individuals who describe this type of behavior do not expect to receive anything in return, since their counterpart is the satisfaction they feel for the product or service they are talking about and the reward of their vanity by becoming a referent of said product or service before them. Third parties.

However, there are many ways a company can reward brand ambassadors. The key to this ‘retribution’ (if we can call it) is that it must be done in a way that does not become an obligation, nor does it pervert the disinterested behavior of the ambassadors. The relationship between a brand and its ambassadors should not be based on the principle of ‘Do ut des.’ Still, at the same time, it should point out to the latter that the brand is aware of their effort, appreciates it, and rewards it unsystematically. of small courtesies that allow the ambassadors to feel appreciated. Like so many other relationships based on affection and mutual trust, a gift from time to time will be a beautiful gesture. Still, this practice should not be abused to avoid the relationship being based on skills or that the eventual absence of the same causes disappointment or dissatisfaction.

Some ideas to reward spontaneous ambassadors could be:

• Monitor their positive mentions and respond or retweet them to show that we care about what they say and appreciate it.
• Please include them in a program of visits to the company’s facilities.
• Give them discounts on their subsequent purchases.
• Allow them to try some products exclusively on a preferential basis at their launch (which does not necessarily mean giving them away).
• Please include them in a polling panel about potential product improvements or future product design.
• Allow them to appear or collaborate distinctively on the company’s blog or social networks.
• Please include them in the draw for a gift or batch of products.
• Make for them a promotional gift of little value but unique and personalized.

All these actions, and many other similar ones that can occur, require a minimum budget and allow the ambassador to know that the brand is aware of their effort and values ​​it. In addition, we must not forget one last positive effect: reward actions of this type will probably be disseminated through the beneficiary’s social networks, which will benefit the company’s image.

Teams of Ambassadors Articulated From The Companies: These are, in general, workers of a firm who are especially active on social networks and who, for reasons identical to those of the spontaneous ambassadors, agree to become part of an organized group that behaves in general terms like the previous group of ambassadors, but under the tutelage of the company’s communication department.

This type of ambassador is, if possible, more effective than the first one because although the power of their message is the same, their collective action allows the intensity, tone, and frequency of their messages to be modulated in a certain way. Such a team should never become a mere speaker of ‘his master’s voice’ (which would go against the basic definition of a brand ambassador). Still, suppose the communication department manages to establish a line of good collaboration with its members. In that case, it will ensure optimum capillarization of its messages and the best early reaction team in the event of a possible reputation crisis.

Any of the proposals in the previous point would work to reward brand ambassadors, but since they are company employees. With the permission of human resources policies, some of the following practices could be added:

• Training programs (introductory or specialization) in the use of social networks.
• Access to social networks in their work teams.
• Facilities for reconciling their activity as ambassadors with the rest of their tasks.
• Preferential use for the most active of some company facilities (gym, recreational areas, etc.).
• Preferential participation in company events, whether of a general nature or specifically related to their activity on social networks.
• Participation in targeted ‘social coaching’ programs allows workers to go beyond platforms to become dynamic assets and ‘hubs’ of their social networks.
• Participation in committees and working groups aimed at transforming into a social company, permeating the barriers that separate the silos of knowledge through social networks.

The availability of a motivated, trained and organized team of ambassadors is an asset that is difficult to achieve. It must be valued and taken care of in its proper measure. Large companies have been dedicating an increasing part of their promotional budgets to this type of strategy for some time now. Accepting that brands are talked about on the internet, particularly on social networks, monitoring and intervening in these conversations is vital to act on corporate online reputation and reward brand ambassadors for their work. It becomes a valuable catalyst for the success of the project.

Also Read: What Are The Different Steps To Improve Customer Satisfaction

The post How To Reward The Task Of Brand Ambassadors appeared first on Trends Tech Blog.

Define Your Voice And Your Story

Your brand image on Instagram has to be aligned with the values ​​and objectives of your company. To start creating your content strategy, you have to be very clear about what you want to tell and how you want to tell it.

In social networks, storytelling or brand narration is successful. All the elements of your brand image on Instagram come together to tell the story of your company. It is crucial to define the values ​​that your organization represents, why your service or product has value for users and your differential value.

If you have all this clear, you can start creating the brand image on Instagram.

• Choose a tone of voice that connects with your target customer (youth, formal, educational, journalistic).
• Select a color palette according to what you want to convey.
• Define the style of your visual content. (Minimalist, ornate, product photos, explanatory videos, with text, etc.)

Content Creation For Instagram

Between photographs, stories, reels and IGTV, the possibilities of creating content on Instagram are very wide. The general recommendation is to use them all, but you should keep in mind: It is better not to publish than to publish anything nonsensical.

It is unnecessary to publish content every day, but it is necessary to do it with some regularity and try to make it varied. It is advisable to analyze what kind of content you can offer (humour, data, visually attractive photos or videos, etc.) and plan a content calendar for Instagram that defines what and when you will publish.

The Key To Success Interactions On Instagram 

Once you have defined your brand image on Instagram, created your account and started publishing your content, the task of getting a loyal audience begins. Having a detailed profile, an exciting product, and a friendly tone is not enough for your community on Instagram to grow.

Instagram algorithm changes every so often, but in recent updates, there is a common denominator: engagement has priority and is what most brings visibility, so it is important that Midas your results and monitors all your actions.

When it comes to engagement, it refers to the interactions that Instagram users have with your posts. Instagram values ​​both the quantity and the quality of these interactions and considers them when showing your content to other users. The main interactions that your users can have with your content are (in order of priority):

• Super like or save from post
• Share
• Comment
• Likes

Getting these interactions takes time and dedication and valuable and engaging content, but there is a golden rule: If you engage with your community, it engages with you.

Strategies To Improve Your Engagement On Instagram

These are some of the tactics you can follow to improve your engagement on Instagram:

• Create Conversations: In your publications, ask for opinions and be interested in your users’ experiences. Throw questions and answer the comments of your followers, always trying to maintain a conversation.
• Share User-Generated Content: If your followers are creating content (photos, videos, reviews, etc.) with your product/service, share it. This makes customers see that the brand is close and cares about customer satisfaction.
• Please take advantage of stories to conduct surveys, games and other interactive activities: They generate engagement and allow you to learn more about the likes and interests of your followers to improve their loyalty.

We Help You Create Your Brand Image On Instagram

Creating and maintaining your brand image on Instagram is a full-time job. For this reason, it is often best to have the help of professionals who can dedicate all the time necessary for your brand to grow and succeed in social networks.

Also Read: Advice For Aspiring Data Scientists

The post How To Create Your Brand Image On Instagram appeared first on Trends Tech Blog.

What Is Corporate Branding

Corporate branding could be defined as the perception that consumers have of a brand or company. It is an intangible but highly relevant value, particularly in a digital context where users constantly receive advertising messages. In other words: it is about building the company’s identity to make it recognizable and recognized. Improving the branding of a brand is a strategic decision that, carried out correctly, brings many benefits: working on the corporate branding of a company consistently can increase a company’s income by up to 23%.

5 Ways To Improve Corporate Branding

1. Define The Company Vision

An adequate and clear company vision shows consumers how your products or services can solve their needs and what values ​​are behind your brand. For example, the vision of a brewing company may be to recover traditional brewing processes. Another brewing company may choose to want to modernize the market with new products. Defining these two visions is the first step in making different decisions regarding digital communication, visual identity, the “tone” of communications.

2. Look For An Emotional Connection

Emotions play an essential role in purchasing decisions, especially when consumers compare similar products or services in price, quality, or performance. In that case, the balance may tip towards the brand with which they generate an emotional connection. For example, it is common for sports brands to generate branding through emotions such as motivation or positive feelings associated with sports. On the other hand, a food brand can appeal to the sense of community from family meals. Later, it is about developing this idea through the messages and stories that the brand communicates.

3. Develop Brand Identity

The brand identity includes two elements:

• A visual art: the logo, the brand colors, the type of images shared in social networks.
• Tone and style of communication in written messages: from the newsletter to texts on social networks.
• Depending on the values ​​chosen and also taking into account the public to which your products or services are directed, the tone can be close, authoritative.

Ultimately, it is about developing a corporate branding that makes your brand recognizable in all the aspects it appears to potential clients, including digital presence and the offline world.

4. Work The Communication Channels

It is estimated that a user must see between 5 and 7 times the brand’s messages for them to begin to recognize and remember it. It is necessary to transfer the brand identity to the different communication channels that allow the meeting between consumers and companies: from packaging to the website, slogans, display advertising (banners), or business cards, among others.

5. Integrate Branding With Other Strategies

Integrating corporate branding in the rest of the strategies, including the digital marketing strategy, is essential. It’s about ensuring that branding cuts across all levels of a business – from product development decisions to the way employees interact with customers.

How Can Corporate Branding Help Your Company

• We are increasing the recognition of the company by the client.
• We are strengthening the credibility of the company and trust.
• You are reinforcing customer loyalty.
• It is transferring the credibility of the brand to the new products that are launched.

By following these tips, you can generate memorable corporate branding that makes a difference.

Also Read: Improve The Cybersecurity Of Your Company

The post 5 Ways To Improve Your Company’s Corporate Branding appeared first on Trends Tech Blog.