Digital Archives - Trends Tech Blog https://www.trendstechblog.com/tag/digital/ Daily Tech Updates Mon, 31 Oct 2022 05:48:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.trendstechblog.com/wp-content/uploads/2020/06/Trends-Tech-Blog-Favicon.png Digital Archives - Trends Tech Blog https://www.trendstechblog.com/tag/digital/ 32 32 How To Make Your Product Smart Thanks To IoT https://www.trendstechblog.com/iot/ https://www.trendstechblog.com/iot/?noamp=mobile#respond Mon, 31 Oct 2022 05:48:16 +0000 https://www.trendstechblog.com/?p=3639 Why do I need a connected product? It is usual for doubts to arise at the idea of ​​investing in...

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Why do I need a connected product? It is usual for doubts to arise at the idea of ​​investing in these projects as if the client values ​​it or if it positions my product. We answer these questions by quoting Satya Nadella, CEO of Microsoft: “all companies, whether they want to or not, have become software companies.” That is, all products are capable of being improved through software.

Why Should I Digitize My Product

If a physical product is not digital, it is not finished. Users will use a product with a digital component differently from one that does not. To explain it better, we started with a Michelin experience in 2016. Why does someone buy wheels? Because you want to get around with your car. Then we will give the customer what he wants: we give you the reels, and you pay me a penny for each kilometer traveled.

In this way, Michelin responded accurately to market demand and offered something disruptive that allowed them to transform their business model. This is where technology comes into play: it is necessary to incorporate into this wheel the technology required to measure the kilometers to integrate the information on the kilometers traveled with the automatic billing systems.

The Digital Evolution Of A Product

The digitization of assets does not understand sectors. Experience tells us that all kinds of products can be connected if they do not become obsolete. Seeing data is excellent, but if we want a real return on investment, we need a connected product. For a non-connected product, for example, a backpack, the maintenance costs are high. If it breaks, we have to buy another one, and we can lose something. In addition, the user is the incident manager.

Another type of product is the connectable one, you connect it to the Wi-Fi, and you can see the data on its operation. You can click on demand, but the activity is still reactive. When the products are always connected, the activity becomes proactive. We no longer have to wait to see the problem, but we can try to understand if it will occur, providing excellent control and improvement in diagnosis and maintenance.

But we don’t stop there, we can also provide the product with an intellectual capacity. This means that my activity is no longer proactive but predictive. We “teach” the product to anticipate the problem. To understand it, we use business intelligence, an intelligent product integrated with internal processes and the value chain. In other words, we have data management in real-time, and we will have a predictive model where the data is unified and external factors such as time are taken into account.

And the last step would be the digital leadership of the product. In addition to all of the above, it can automate its response to specific events, makes a prediction based on Artificial Intelligence, and is equipped with automatic learning systems.This will give us advantages in product design, we will base ourselves on historical data, and we can generate digital twins, reduce costs, improve maintenance, take predictive actions, and have real-time clustering.

What Do I Have To Do To Have A Connected Product

Putting a SIM card to send data is not having a connected product. A related development is a complex conjunction of usage, technology, and business processes. To understand it and parameterize this conjunction, the technology has to be adapted to these processes, putting people at the center: those who manufacture, interact and sell that connected product. Only in this way can we build the necessary information flows.

We have found many companies that carry out related product projects and already have the data. However, given the situation of applying it to 1,000 monthly units, for example, they tell us that the devices must be manually registered. In this case, the technology is not adapted to the business process.

If we want our products to reach digital leadership, they must be connected. To do this, problems will be found, and they will have to do it in stages, with periods of adaptation for the user and validating the business processes in each phase.

Also Read: Basics Of Project Management And What Is A PMO Project Management Office

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Importance Of Digital Monitoring In A Digital Marketing Strategy https://www.trendstechblog.com/digital-marketing-strategy/ https://www.trendstechblog.com/digital-marketing-strategy/?noamp=mobile#respond Mon, 10 Oct 2022 04:59:15 +0000 https://www.trendstechblog.com/?p=3611 Since the Covid 19 pandemic, it has become clear that our societies will now rely primarily on digital tools to...

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Since the Covid 19 pandemic, it has become clear that our societies will now rely primarily on digital tools to develop. Safer, faster, and more practical, it is now essential for us to carry out actions as simple as communicating with our loved ones, having fun, or getting information. But where it is necessary is in the area of ​​consumption and commerce. So let’s look at the importance of digital intelligence in a digital marketing strategy.

Why is it essential to develop a digital marketing strategy today you may have noticed it, but very few people not take their smartphones out of their pockets at least once in the evening. Because the tool has become almost consubstantial in our lives, we need actions as simple as they are frequent. Order a meal delivered in a few minutes, book a hotel on the other side of the world, and find out what the weather will be like in the next few hours; the least of our needs now goes through the smartphone.

For companies, this, therefore, means that it is essential to be visible on the networks. And this necessarily involves developing an effective digital marketing strategy. To do this, it will be necessary, in particular, to create an effective website, showcase, or merchant according to your needs. It will also be required to ensure its referencing or the quality of the customer experience it generates. But the importance of digital monitoring should not be overlooked either—a site specializing in digital intelligence, such as an essential ally in achieving your objectives.

The importance of digital monitoring is a process that consists of staying informed of developments on the web to remain competitive concerning its competitors. To succeed in digital monitoring, you have to be able to devote time and resources to it, but also to master certain specific tools. It is, therefore, a profession in its own right, which experts should entrust to it to derive the maximum benefit.

The importance of digital monitoring lies in the very nature of the Internet, which is a universe in perpetual motion. If you have reached a certain level of service and quality but no longer make an effort to optimize, you will inevitably be overtaken by one of your competitors. In addition, digital monitoring makes it possible to know what your customers think and anticipate future changes. It is, therefore, a powerful adaptation tool!

What tools to carry out a digital watch adapted to your needs the importance of digital monitoring is such that it is essential to have it carried out by experts. However, nothing prevents you from doing your daily research to stay informed, at least superficially. For this, it is strongly advised to use search engines, in particular Google and Bing, to know what your competitors offer and to visit their sites regularly to observe the improvements made.

In addition, it is strongly recommended to follow them on social networks. It is indeed through this channel that the majority of information passes today. Also, consider using them to recruit, primarily through the essential LinkedIn. Finally, also know how to master little monitoring tools like Google Alerts. It is not a question of “mastering” the future computer but of using the essential tools.

Also Read: Solutions For The Retail Sector Digitize Your Warehouse Management

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What Are The Main Forms Of Printing To Design Your Advertising Materials https://www.trendstechblog.com/printing-to-design-your-advertising-materials/ https://www.trendstechblog.com/printing-to-design-your-advertising-materials/?noamp=mobile#respond Wed, 24 Aug 2022 05:12:07 +0000 https://www.trendstechblog.com/?p=3539 Advertising remains one of the best-privileged means of communication for the company. Printing support such as prospectuses allows it to...

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Advertising remains one of the best-privileged means of communication for the company. Printing support such as prospectuses allows it to make itself known to potential customers or partners. However, to obtain quality support, it is advisable to choose the process which corresponds to your needs. Discover the existing primary forms of printing, their particularity, and their advantages here.

Offset Printing

Offset printing is a well-known technique in the printing industry. In particular, it allows you to print various marketing tools such as business cards, flyers, or leaflets. It is an inexpensive technology that offers good inking stability and fast drying. Its main interest lies in the presence of the four groups of printers that allow the four CMYK colors to be engraved.

In addition, it is based on two techniques (wet and waterless) and works with different press methods (rotary, direct, sheet by sheet, and many others). For example, the rotary press is the ideal procedure for newspapers. It makes it possible to process all the papers simultaneously and separate them for the cutter.

Offset technology is more used to process professional printing on all media. It adapts to the different grammages of paper and offers one of the best renderings in terms of colors in the field of printing.

Digital Printing

If you want to print a file stored on your computer, then digital printing is your technology. It allows, in particular, to make short runs and to carry out unit personalization. The main advantages of this system are the possibility of continuous printing, the affordable cost, the simplicity of installation, and a reduced production time.

It mainly uses two types of printers. On one side, we find the jet printer that works with liquid ink cartridges. On the other side, the laser printer uses powder ink, which saves time in printing small quantities. It is this machine that is used for the design of a small number of communication tools such as prospectuses or flyers.

Screen Printing

Screen printing is a technique that is mainly used to print diagrams or characters on supports such as wood, metal, glass, textiles, or advertising. The printer will use a stencil to put the ink on the object during this process. The silkscreen is replaced in modern printing houses by polyester or polyamide. It has a varied field of action. Thus, it can intervene in the advertising sector, in the textile industry, or the manufacture of electronic components.

Sublimation Printing

Sublimation is a procedure that applies to textile printing. It is ideal for polyester because this material offers a better rendering. The models are printed on paper capable of withstanding high temperatures and are placed hot on the final support thanks to vaporization. Solidifying the ink on the fabric will make it possible to obtain a high-end rendering.

In addition, one of the main advantages of sublimation printing is the vivid and resistant colors and the uniform shades it offers. You can use it to print your tablecloths, fabric counters, banners, table runners, and any other textile communication support.

Also Read: Best Gaming PC in 2022

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Strategy For The Digitalization Of Companies https://www.trendstechblog.com/strategy-for-the-digitalization-of-companies/ https://www.trendstechblog.com/strategy-for-the-digitalization-of-companies/?noamp=mobile#respond Fri, 11 Feb 2022 03:38:56 +0000 https://www.trendstechblog.com/?p=3226 Digital transformation is changing our world: our needs change, and the products and services that respond to the change. New...

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Digital transformation is changing our world: our needs change, and the products and services that respond to the change. New digital products and services have also changed our lives, in many cases improving them. We have witnessed wonderful advances in technology, processes, or a combination of both (as is often the case). These advances have occurred in practically all fields: health, mobility, security, education, industry.

What Technologies Support Digitization

Artificial Intelligence and the Internet of Things (IoT) allow us to develop digital twins and use algorithms to improve business processes. NCLC (No Code, Low Code) solutions allow almost any organization to take advantage of application development and use processes and management tasks to free resources towards charges with more impact on their customers (the most important part of the company and its people).

The cloud (cloud computing) provides flexibility, agility, security and scale to any company that needs an ecosystem of applications to work well inside and connect well outside. In short, the use of technology has made us advance as a society, and our capabilities have multiplied exponentially.

How Can We Prepare The Entire Company For Digital Transformation

That same circumstance requires facing what is to come with perspective, in the certainty that the speed of the changes waiting for us will be even greater. The evolution of technology follows an exponential movement, and it is important to be prepared to face it properly. What should move us to do so is based on all the positive elements mentioned above: they will be advances for a better life. But the speed is dizzying, and we need to be prepared for that journey.

That journey involves many things, and it is not exempt from complexity. Still, I have not had a more powerful professional experience than embarking on the adventure of transforming a business to make it grow, evolve, better connect with customers, and develop better products and services. And to do all of that side by side with teams of passionate and talented people. That unique experience is worth it, and it is important to know what elements are crucial to make that trip a success.

What Are The Keys To Success In Digitization

If I had to choose one of the main keys to the success of a digital transformation project, I would say that companies must be aligned. Jonathon Hensley, in his book “Alignment. Overcoming internal sabotage and digital product failure” (Emerge Interactive, Inc., 2021), refers to the four elements that must exist in successful projects for the creation of a digital product, which I believe we can extend to digital product projects. Transformation. Namely:

  • Aligned people (who understand the importance of their contribution and multiple talents).
  • Aligned teams (that share a vision and purpose and work together as high-performance agile teams).
  • Aligned organizations (with a strategic vision, purpose, culture and determined leadership).
  • They are aligned with the market (that is, with the needs of their customers, whom they serve).

To achieve this level of alignment, it is very important to lay the foundations of a strategy that is the compass that allows us to guide our organizations so that all the previous elements are aligned, connected, oriented in the right direction to advance towards the objectives of the business.

How Do We Analyze Our Starting Point

This knowledge arises from reflection, from an exercise in self-knowledge of the organization and the environment in which the organization operates. With perspective: understand today and think about tomorrow. Establish where we want to go and how we can get there. An exercise of such magnitude needs quality time: it is important to think about how we are and how we want to be and understand what dynamics we are about to face and which ones we are already navigating (sometimes without being aware of it). That is the great challenge: (re)think the company, (re) consider the business, (re)learn what we do and (re)define how we will do it in the future. With a critical, constructive, disruptive spirit, with an open mind to innovation.

There are many ways to undertake this task, and there are multiple strategic analysis tools that will help us. They are all interesting and add value. Without being exhaustive, these are some of the things we can do:

  • Work on better understanding our customers by defining their Customer Journey and deepening their Customer Persona and empathy map.
  • Work on our strengths with a SWOT-CAME analysis and from Strengths, Weaknesses, Opportunities and Threats, define strategies to Correct weaknesses, Face threats, Maintain muscles and Exploit opportunities.
  • Work on understanding our value chain based on Porter’s value chain (also working on his five forces model).
  • Evolve our analysis of the value chain towards the design of Wardley Maps, and establish strategies that take into account how to develop our capabilities to respond to customer needs (incorporating the level of evolution in which the solutions of our value chain).
  • We can work an Ansoff matrix (product-market) to define growth strategies.
  • We can carry out a PESTEL analysis and better understand our environment and interactions with our company.
  • We can use a business model analysis based on the Business Model Canvas and understand our company while understanding the interrelationships of its parts.

Experience shows me that the use of the Business Model Canvas (later to connect it with the value chain and Wardley maps) is one of the most interesting ways to approach a strategic analysis that helps the management of a company to face the challenge before statement: (re)think the company, (re) consider the business, (re)learn what we do and (re)define how we will do it in the future.

Also Read: Discover The Marketing Trends In 2022

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Why Do Digital Transformation Projects Fail https://www.trendstechblog.com/digital-transformation-projects-fail/ https://www.trendstechblog.com/digital-transformation-projects-fail/?noamp=mobile#respond Mon, 20 Dec 2021 03:45:19 +0000 https://www.trendstechblog.com/?p=3139 As we already know, digital transformation is based on adjusting the variables of processes, people, and technology. This, which at...

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As we already know, digital transformation is based on adjusting the variables of processes, people, and technology. This, which at first may seem difficult to us, is much more complicated if we do not have a guiding principle to guide us. And it is that even having resources and time, projects fail. Of course, this does not happen only in the digital field, but it is transferable to any other company scenario. There are clear examples of large organizations that have invested significant budgets in a complete digital transformation without achieving it. This does not mean that the work has been in vain, but it does mean that in the short term, a multitude of resources and time have been wasted without achieving the expected results.

Common Failures In Digital Transformation Projects

  • Eating the elephant in one bite: This classic mistake happens in those companies that have a will to change and have the resources to carry it out, but that nevertheless do not have a clear objective to achieve or adequate indicators to measure their results. A great example of this is the failure of General Electric with its digitization project using IoT technology. This project stands out for being one of the biggest failures of a large company in the United States. Despite investing hundreds of millions and employing thousands of professionals, the results were not at all satisfactory, attracting market pressure on them. The bottom line is: set achievable, measurable, and high-impact goals.
  • Neither with you nor without you: Sometimes, the mistake is made of thinking that digital transformation is an entirely separate unit from the rest of the company and this, of course, generates severe structural problems and resistance to change. Any transformation is a path that everyone must know to reach the end. Either we involve those who “want to improve,” or we will have lukewarm support at best.
  • It is not a country for older people: Sometimes, one of the leading causes for digital transformation projects to fail are department managers who do not see the global benefits that digitization has for their department.
    The inability to see the global benefit and only look at your departmental results is a huge handicap, and it happens more often than we think. Digital transformation requires an understanding of the objectives, acceptance, and collaboration by the resources involved.
  • I want to, and I don’t understand: On other occasions, the problem is the lack of understanding of the transversality of the transformation. Some managers want particular results with particular technologies. In reality, this would not be a transformation since it does not produce new changes in the department’s business model or the companies. The addition of technology or new processes supposes an optimization of what already exists but maintains doing things, and the fundamental transformation goes through a new vision.
  • Going to the mountains in sandals: A classic, all digitization is a journey that we must take, which will not be easy. Therefore, we must prepare the necessary things: for the desert water and sunscreen, for the mountains good boots and warm material, for the jungle repellent insects. The same happens with Digital Transformation projects if you want to avoid failures. You have to surround yourself with experts in different areas, have a project office versed in cross-cutting solutions, have well-fed dashboards, etc.

Basics When Starting To Scan

In order not to lengthen the article, I would like to finish not talking about why the digital transformation fails but reviewing those things that will help us avoid those failures. A shortlist of basics that will accompany us on the journey to achieve the digitization of our organization:

  • Predispose your organization to change.
  • Create a roadmap and communicate it.
  • The trip you are going to make is not set in stone. Prepare to do it by adapting to the possible necessary changes.
  • Be clear about your travel companions. It would help if you never embarked on a company of this size alone, so building a team to match is essential.
  • Measure, measure, measure, and you will conquer. You have to see how you progress, not only in “the project” but also in its impact on the organization.
  • Understand the scope and impact of what you want to do. A long journey is made in short steps.

I want to share with you this link so that you can take a small look at companies that have failed in their Digital Transformation and some of their mistakes. The experience accumulated by others is information that can facilitate us to achieve success in the digitization of our organization.

Also Read: Finding The Best Cellular Business Plan

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Employment And Talent Challenges And Opportunities In Digital Transformation https://www.trendstechblog.com/opportunities-in-digital-transformation/ https://www.trendstechblog.com/opportunities-in-digital-transformation/?noamp=mobile#respond Wed, 08 Dec 2021 06:55:22 +0000 https://www.trendstechblog.com/?p=3113 Digital transformation is not just a technology issue; it is a matter of vision, strategy, organizational culture and process redesign....

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Digital transformation is not just a technology issue; it is a matter of vision, strategy, organizational culture and process redesign. And with these conditions, we can say that it is a matter of people above all. And now more than ever, it is critical to successfully overcome the challenge of talent management in times of networks, connections, data, digital business models, omnichannel offerings and much more.

Digitization As A Lever For Change

The digitization of society (economy, markets, relations between governments and citizens.) is a challenge. Business relationships are being transformed, and relationships between companies and employees (talent) are being redefined at a breakneck pace. The so-called Third and Fourth Industrial Revolutions have put concepts such as smartphones, sensors, Big Data, Artificial Intelligence, or the Internet of Things in our lives. The arrival of these technological innovations is accompanied by new business models (fundamentally platform models that connect markets like never before), changes in operational processes from the automation of many parts of the value chain and a shift towards the so-called Economy of the Data.

Challenges In Digital Transformation

The digitization processes and their changes represent a great challenge for all those involved, from consumers and workers to companies and institutions. Synthetically, we can observe the following challenges for each of them:

  • It is expected that the pace of technology adoption will not slow and will accelerate in many organizations. Processes such as the adoption of cloud computing, Big Data or electronic commerce (among others) continue to be aspects of high priority for the management of companies. In addition, we are witnessing a significant increase in interest in automation, process robotization, artificial intelligence or the Internet of things.
  • Automation, coupled with the COVID-19 recession, is creating a “disruptive” scenario for businesses and workers. Technology adoption is transforming tasks, jobs, and skills. A high percentage of companies are ready to redefine their teams due to technological integration, and many have already opted to outsource specific business processes for specialized jobs.
  • The number of jobs that will be affected in response to the changes will be high, and the new jobs are likely to outnumber the jobs that will gradually disappear, but at what rate? Increasingly redundant roles (repetitive tasks) are likely to decline, and new professions will emerge. This will be one of the significant challenges we will face as a society: ensuring that displaced jobs are widely compensated with new roles more adapted to the new division of labor between humans, machines and algorithms.
  • Skills gaps continue to be high as the skills most in demand across all jobs change rapidly. The skills that companies increasingly demand are essentially technological (data science, programming, AI.) and include critical thinking, analytical skills, or problem-solving.
  • Likewise, skills around self-management, active learning, teamwork, resilience, stress tolerance, flexibility, communication, change management or adaptability continue to be more relevant every day. Companies know that a high percentage of their workers will require a skill upgrade in the short term, and most business leaders expect employees to acquire new skills.
  • The future of work is here for most service sector employees who work in digital environments. Many organizations have initiated projects to rapidly digitize their work processes in this environment, including a significant expansion of remote working. In this case, the underlying challenge revolves around variables such as productivity and well-being, the need to create a sense of community, ensure adequate connection and not reduce the feeling of belonging. Using digital tools to provide collaborative work is one of the main challenges posed by the shift to remote work.
  • The war for talent has already started. Many companies begin to have severe difficulties finding adequate resources in their projects, not being able to form the necessary teams of people to carry out all their tasks.

Our Process For Digitization

Having raised these challenges, what possible actions can we take to respond to the challenges? Essentially, betting on people, on talent. Knowledge is one of the essential assets of 21st-century organizations, and “human” and humanistic talent will help us take advantage of the immense capabilities of Technology.

Without intending to be exhaustive, we can work on several transformation levers (or vectors):

  • Define a transformation strategy. Prepare the journey of change through a project-based approach with agile methodologies. Foster a culture of the Minimum Viable Product (validation by clients) and Design focused on human needs (human-centred Design). In short, an obsession with the customer, with a customer-centric vision.
  • Bet on improving our ability to function in the digital economy and think about tools. We need “human” capacities: listening, empathy, transparency, continuous communication, honesty, tolerance, flexibility. People as protagonists of change because they are the ones who activate projects.
  • Collaborate, cooperate, co-create. Promote transversal networks and new roles (capable of energizing groups, building and sharing knowledge, managing digital teams.)
  • Diagonalize” information and companies: break silos and work in cross-project teams.
  • Bet on organizations that make decisions from data, maximizing the available information and exploiting it.
  • Combining data with context and with people’s talent brings us closer to the collective intelligence (wisdom) that technology can use as a lever for transformation. Data-driven decisions bring us closer to accurate results.
  • Build a culture of continuous learning. Learn and relearn. Bring anticipation to the talent field and be able to anticipate needs. Attract talent as a strategic objective.
  • Lead by example. More “flat” companies, in which the relationships are more fluid, more oriented to the agile and flexible approach of new projects ( digital leadership ).

Once the steps have been defined, it is essential to assume leadership in this digitization process. We are not waiting for change but anticipating creating a short, medium and long-term strategy that allows us to develop all the talent in our team and add more skill to continue growing in the future.

Also Read: 6 Ways To Make Money With Cryptocurrency

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Retail At The Forefront Of Technology https://www.trendstechblog.com/forefront-technolog/ https://www.trendstechblog.com/forefront-technolog/?noamp=mobile#respond Tue, 28 Sep 2021 08:38:51 +0000 https://www.trendstechblog.com/?p=2987 Retail, whether in textiles or food, constitutes one of the most critical sectors in the economic sphere at a national...

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Retail, whether in textiles or food, constitutes one of the most critical sectors in the economic sphere at a national and international level. This sector is constantly evolving because it has to adapt continuously and permanently to the needs of its customers. For this, they invest a lot of budgetary and resource efforts in IT, thus putting technology at the service of people.

To comply with what is demanded by the actors involved, the technology and innovation departments are in continuous search of new solutions that enhance their logistics, how to show their potential customers the attractiveness of their products through different channels ( physical and online), as well as making the shopping experience of consumers as attractive as possible.

Without forgetting this constant search for new solutions, the main objective of the retail sector is without a doubt that its technological infrastructures, both in physical stores and online, are available 365 days a year to support a business that does not understand stops. And that lives its peaks of activity in contrast to the traditional holiday periods of the labor market.

What Are The Needs Of The Retail Sector

For years, the leading manufacturers, consultancies, and technology integrators have focused on creating an ecosystem that can satisfy all customer demands—relying on solutions, services, and products in onsite and remote IT infrastructures such as Cloud, Cybersecurity, Systems, Communications / Networking, Artificial Intelligence, Big Data, Digital Marketing, RPA, etc.

Within this general portfolio, we could focus on some specialized solutions for retail, with the particularities that each type of product implies and never forgetting that we must facilitate the sale and never interrupt the service.

  • Monitoring Of Stock And Environmental Conditions: It is not enough to know precisely the product we have and how it is stored through the use of pallets, shelves, trolleys, etc. To ensure that it reaches the end customer in perfect condition, it is necessary to know the needs of conversation (especially in perishable products or food) in which we store it, for example, in a new area, or transport it.
  • Real-Time Monitoring Of Customers Within The Store: From defining the path that our client travels to making the purchase both in a physical store and in an ecommerce to find the key points of the process, to functional solutions with which to control capacity.
  • Beacons: Improve the customer’s digital experience within the store by learning from the information provided by online-offline monitoring and integration to improve the shopping experience. Our digital sales channel will increase its weight exponentially in the coming years, but the data generated is also applicable to our physical store. Communication and decision-making must be two-way.
  • Customer Service And Support: Omnichannel is the keyword when it comes to customer service. From chatbot solutions to being able to communicate from any digital messaging or social media channel. The retail sector has reinvented itself to be in permanent contact with the consumer.
  • B Impact: Our technological solution in Power BI, B impact, will allow you to collect information about the interactions in all the channels of your business to characterize their behaviors and analyze the consumption, habits, and preferences of users.
  • Augmented/Virtual Reality: The way of presenting the product to the consumer has changed with the application of new technologies allowing the visualization of main functionalities and characteristics in a more realistic and close way in different formats. A change in perception facilitates the purchase process.
  • Digital Signage: This new way of presenting our catalogs and advertisements gives us greater flexibility for the customer and a visual presentation adapted to the screen format that consumers have become accustomed to.
  • Customer Lifetime Value (CLTV): Building customer loyalty so that the relationship with consumers is prolonged according to what is planned for our product type is vital for successful marketing strategies in the retail sector. Any plan should include this metric and assess the technology to meet or even exceed initial expectations.

Integra Strategy and Technology are positioned as one of the high added value technology partners for the retail sector, combining these technological capabilities, both general and specialized, and always offering a tailor-made solution for each business.

Also Read: Benefits Of Working With A Top Solar Company

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Select The Best IT Partner In Business Digitization https://www.trendstechblog.com/business-digitization/ https://www.trendstechblog.com/business-digitization/?noamp=mobile#respond Fri, 20 Aug 2021 09:35:47 +0000 https://www.trendstechblog.com/?p=2825 Companies are already accumulating their experiences regarding how their digital transformation is developing. It is an impossible process to undertake...

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Companies are already accumulating their experiences regarding how their digital transformation is developing. It is an impossible process to undertake alone, so most of them are accompanied by IT partners. When evaluating the first results obtained, it is essential to evaluate their participation. Here are some criteria to select the best IT partner in business digitization.

Choosing the right IT partner is a fundamental process because their performance will directly impact the success or otherwise of the digital transition projects that are addressed. One of the success vectors of these is the alignment of technology and business so that the starting point in this task must be to understand that the partner that is chosen cannot be limited only to the field of ICTs. Your proposals must always be linked to the current and future needs of the company’s business.

This means that the interlocutors with the partner will be those responsible for technology and those for business and the different departments. A proactive IT-Business ecosystem must be built with continuous feedback. And, from the first contacts, jointly assess internally the impressions received regarding whether the partner under examination understands the company’s challenges.

From Savings To Cost Optimization

The partner’s knowledge and experience in new technologies that accelerate digital transformation are essential when considering their collaboration proposal. But at present, there are other issues to consider. When negotiating the relationship with the candidate to be a strategic partner, it is essential to determine their ability to prevent and minimize excessive costs and optimize them.

This is because the technology to be integrated is no longer going to be based only on traditional hardware and software resources. Still, many of them will be consumed in the cloud, and their optimization is key to avoid cost overruns. The optimization of IT costs now is inseparably linked to the need for increased productivity and launching competitive products and services. In the new economy, changes are continuous, and these three concepts must be measured regularly to verify their validity or the need to move to another IT and business strategy.

Productivity And Meeting Objectives

The volatility of the current scenario demands to have strategic IT and business partners that are clear that they are no longer protected by long-term contracts but by productivity and achievement of objectives. Therefore, who must add its merits when considering its agreements with manufacturers to obtain discounts or advantageous IT licenses to its capabilities to optimize resources in the public cloud—and all this while adhering to what the business needs.

Whether IT investments pay off depends a lot on systems administration and maintenance of the IT infrastructure. A continuous review and fine-tuning must govern both tasks through auditing and implementation or deployment of services. Contracting Managed Services as they cover the entire life cycle of business technology resources means leaving the growth and IT innovation of the company in the hands of professionals.

Also Read: Digital Services Designs, Models And Develops Business Support Tools

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6 Digital Tools To Make Your Life Easier As A Student https://www.trendstechblog.com/digital-tools/ https://www.trendstechblog.com/digital-tools/?noamp=mobile#respond Thu, 29 Jul 2021 13:12:18 +0000 https://www.trendstechblog.com/?p=2775 The life of an average student is filled with different academic tasks, assignments, and extracurriculars. In other words, for you...

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The life of an average student is filled with different academic tasks, assignments, and extracurriculars. In other words, for you to excel as a student, you need to fashion out sustainable ways to make life in the world of academics easier for you, so you don’t break down or struggle to milk out good academic results while you study.

A good student understands the importance of planning and implementing tools to achieve maximal academic results. For academic excellence, students need to look out for and identify online digital skills that will make their study life more effortless. For such students, we have curated five useful digitals they would need.

1) PDFBear

The importance of this tool cannot be overemphasized. You can quickly merge PDF online when you use PDFBear. It is easily the best file converter any lecturer or student can think of. It lets you unlock and merge PDF files with ease.

It allows you to change file format, whether using an Android, Windows, or IOS. There is no need to download new software as this tool works online. With a good internet connection, it converts your files quickly and faster without wasting your time.

One of the best features of PDFBear is that you can repair a broken or corrupt Pdf. You can still retrieve your file, even when you could not open it due to a technical error. This converter is an innovative online editor, and you can extract many pages from your file.

Your files are safe during conversion, and the output enhances the look of your file. Usually, it would only take at least two minutes to convert your word files. When restoring or editing any file, you can rest assured that you wouldn’t lose any files.

Again, with a good network connection, you can convert pdf to jpg anytime and anywhere. You can even share your files via email. With PDFBear you can easily convert different file formats like PDF to JPG, Word to PDF, etc.

To recap its premium features: the quality of your data can still be maintained even after compression. It gives you all the time to download your file and delete it after. PDFBear deletes your files permanently from its server, and you can resize your data for free. If you would like to merge and combine pdf files into one file, pdf bear is the quickest tool to achieve this.

As the best file conversion option, merging files is made better and hassle-free. It is cost-effective and doesn’t suck up your data. Studying is simply made easy, hassle-free if you make PDFBear, your study partner with the features discussed above. Even for teachers, it improves your efficiency and output, making you smarter and tech-savvy.

2) Google Meet

It has admirable features like noise cancellation, low-light mode, in-message chats, and many more. With it, your meetings are private and secure. This is why it’s ranked as a trusted video conferencing and particularly easy to use. No software is required. Google’s products are secured and your information would be safe while using their products.

With this tool, everyone can create and join high-quality video calls from any part of the world. One can securely connect, collaborate and celebrate from any part of the world.

3) Grammarly

Grammarly helps with spelling and grammar correction. It has a scoreboard that’s dedicated to making your writing perfect. It has a grammar that is easy to use and navigate to optimize your writing. It provides excellent suggestions on word complexity, ineffective word use, poor sentencing, detects plagiarism, and all forms of vocabulary enhancement suggestions.

It makes your written word more effective and engaging by identifying and correcting contextual errors. It makes it possible for real-time suggestions and guidelines on correcting mistakes, such as misplaced and errant commas.

4) Quizlet

It allows them to study information through learning tools and games. It helps students and teachers alike to master knowledge through interactive games and tools. It is a mobile web-based study application.

5)Khan Academy

This online tool helps learners by producing short lessons in the form of videos. Khan Academy also has tests, quizzes, and materials students can practice with. All these resources come with the user’s subscription.

6) GrammarBase

Unlike other websites, you do not need to register or provide contact information before using it. All you have to do is write content, and it helps you highlight the wrong parts. It’s not just about grammar, spelling, punctuation, and more.

If you pay close attention to your writing, you might also find obscure bugs such as line manipulators, background blur, and quantifiers. GrammarBase is free and requires no software download. However, since the software has not been downloaded, the corrections won’t automatically appear as you type. You would manually have to input your work in the Grammar Base platform to get the modifications you need.

In Conclusion

These digital tools are, no doubt, beneficial to any academic pursuit. They serve to make you more effective, efficient, and optimal. So, be rest assured that with any of these tools, you are liberated from making easy tasks look too strenuous. When students are happy and less burdened, their level of academic output is greatly influenced. Make sure to bookmark them for the next time you need to complete a task!

Also Read: Use Dynamics Business Central In The Finance Area

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Six Key Trends For The Transformation Towards Digital Health https://www.trendstechblog.com/digital-health/ https://www.trendstechblog.com/digital-health/?noamp=mobile#respond Mon, 12 Jul 2021 05:38:50 +0000 https://www.trendstechblog.com/?p=2749 Technological innovation in health is changing the rules of the game in the health area. The key to its success...

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Technological innovation in health is changing the rules of the game in the health area. The key to its success lies in its high efficiency and competitiveness. But before we start using digital health platforms for healthcare, both as a professional and as a patient, we want to show you what solutions technology provides and what are the reasons why using a platform like ours benefits us.

This article offers you a list of key trends that lay the foundations of the technological transformation in health, contributing to their reason for being. In other words: we tell you why it is so necessary to take the technological leap in health care.

What Are The Key Ideas Of Digital Health

1. Prioritize Preventive Medicine: Instead of waiting for something serious to happen, digital health helps us take care of our health day by day, collecting varied and detailed information about our medical history, genetics, habits (diet, weight, sleep, blood pressure, stress or heart rate). Furthermore, allowing us to quickly contact a professional in case of doubt or detect a problem so that we can solve it easily and quickly.

2. Patient-Centred Healthcare Based On Interconnectivity: Medical care is focused on the patient and the interconnectivity provided by the platform. Thus, we have more professionals to care for people as the population ages and requires more attention. In this field, digital health gains weight, providing remote medical services through network and communication systems. This option helps reduce waiting times significantly and increases patient satisfaction.

3. Constant And Ongoing Care Any Where: Online consultation applications offer us the possibility of maintaining our health daily, promoting the daily care of our health and that of ours. Thanks to it, we can consult with a professional or make a medical appointment from our own home. This is of great help and even crucial for both patients and professionals whose lifestyle is busy or has mobility problems, such as the elderly, people with functional diversity, families with very young children.

4. Changes In The Payment Model: Electronic, instantaneous, secure and without the exchange of physical money. Applications must comply with official data policies and regulations, making them a fast and automated payment method that avoids paperwork such as going to the bank or filling out payment letters.

5. A Higher Level Of Precision, Patient Adherence And Better Real-Time Professional Monitoring: Storing data online allows patients and doctors to obtain accurate and detailed information at all times. Apps and new technologies enable patients to take the correct medicine, the right dose, and at the right time.

6. Dispense With Intermediaries To Optimize Times: In this way, we can make our appointment directly with the health professional, agreeing on the best day and time, where we will not have to speak with a receptionist or administrative officer or wait in a waiting room but go directly to obtain medical attention at the agreed time, without displacements or previous steps.

Online consultations can improve our lives in all these aspects and many more. We are committed to offering a communication system between patients and medical professionals that provides all the solutions they need in their daily lives, improving their quality of care and energy. If you want to know more about how we can offer you all these advantages, you can find out daily on our blog and contact us through our website.

Also Read: The Tools For Web Influencers To Manage Their Social Networks

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